Your BTG sales may be up and increasing, but is that really why you invested in this competitive distribution strategy? By-the-glass programs, on their own, are often the least profitable endeavors for any winery or importer, yet they are "supposed" to deliver what you are really after – exposure. So, do you know if your BTG program is really driving the lift you are after, and if it is (gasp) worth it? Between manual spreadsheets, disconnected systems of data, and a lack of full-picture analysis, all while you're serving extensive distributor discounts and incentives to get on the by-the-glass lists – it’s imperative you have the visibility into your BTG program success so you can turn the right dials.   Find out the top 3 critical questions you need to be able to answer about your BTG program to determine if your on-premise wine sales are delivering that intended ROI. READ THE FULL ARTICLE NOW.

The North American market for imported wine has become a competitive and fast-paced industry. To stay ahead of the game, you need to be able not only to manage international suppliers but also all the aspects involved in shipping their goods and then working with domestic distributors to get the product on the shelves and menus. But increasing shipping rates, limited cargo space, and long overseas delivery delays are putting a considerable burden on wine importers juggling these pivotal supply chain points that impact everything from product availability to pricing. Importers might even be so inclined to refer to it as the three-‘tear’ system right now! So, just how extensive is the influence of these prolific and increasing distribution challenges on wine imports? And most importantly, how can wine import businesses get ahead of these obstacles to promote and price their wine profitably in a constant-changing market dynamic? Read The Wine Import Business: Proactive Pricing

What are the benefits and return on investment considerations for a trade promotion management platform like Tradeparency to manage your three-tier distribution profitability?   Remove margin leaks instantly with automated claims processing you can use today to realize ROI fast. Get visibility on all spend and return to control the bottom line better. This includes by-the-glass (BTG), incentives, free goods, and samples. Raise brand value and improve customer service with readily available chain pricing and the ability to empower a mobile sales force. Increase and maximize your margins by covering the 30% third-party depletion data reliance gap in all of your markets. Understand the drivers that improve performance and deliver better results with accurate, accessible analytics and reporting specifically built for three-tier distribution. Remove inefficiencies by eliminating duplicate, manual efforts. Get centralized price grids and ERP integration that str

Learn why competing three-tier wineries and importers need centralized pricing, promotions, and trade spend management.

Tradeparency is the only trade spend solution to offer 100% visibility across all your markets, promotions, and incentives with distributors. From DA's, billbacks, claims, and approvals to profitable promotion planning and analysis, Tradeparency delivers unparalleled coverage, streamlined processes, and governance across the full-cycle of your three-tier pricing management. Get complete control over your brand and bottom line today. Download the Tradeparency brochure now, and contact us for a personalized demo.  

With finance endlessly hunting and pecking for data while sales scrambles for approvals on their ‘gut’ guess for the best pricing models and incentives with a distributor, it’s no wonder that planning and executing successful promotions are often a WAG. The problem is – while you can get lucky or play mediocre odds on accidental wins, only accessible data, accurate numbers, visibility into performance, and the ability to execute quickly in the market can help you turn the dials on consistent, repeatable profitability through promotions. It’s time to implement and execute on the Three in Three rule. What is the Three in Three rule exactly? It’s a tried and true, simple, three-step looped approach to promotions in the three-tier wine industry: Track Plan Automate.   To elaborate, this means, you need to: Centralize and govern collecting the outcomes of absolutely trade programs and promotions, such as by-the-glass (BTG), depletion allowa

Are your three-tier pricing management tools and processes giving you the ability to price your wine and evaluate trade spending correctly? After all, tracking, optimizing, automating, and reporting on all your DAs, trade spending, and promotions is how you’ll stay competitive, protect your brand, and ensure a healthy bottom line. To help you determine if your workflows, infrastructure, or governance allow for efficient and profitable pricing management, Tradeparency’s industry data experts compiled 9 initial questions to ask and answer internally.   These will help you reveal where you may have gaps in the complete cycle of your pricing management or what could be preventing you from pricing for profit effectively in the three-tier market: How do you track and analyze approved deals by product, date, region, or distributor? Can your sales managers access price grid reports on-demand? What is your process for handling exception-based managerial approval of new deals? D