Learn why competing three-tier wineries and importers need centralized pricing, promotions, and trade spend management.

Tradeparency is the only trade spend solution to offer 100% visibility across all your markets, promotions, and incentives with distributors. From DA's, billbacks, claims, and approvals to profitable promotion planning and analysis, Tradeparency delivers unparalleled coverage, streamlined processes, and governance across the full-cycle of your three-tier pricing management. Get complete control over your brand and bottom line today. Download the Tradeparency brochure now, and contact us for a personalized demo.  

With finance endlessly hunting and pecking for data while sales scrambles for approvals on their ‘gut’ guess for the best pricing models and incentives with a distributor, it’s no wonder that planning and executing successful promotions are often a WAG. The problem is – while you can get lucky or play mediocre odds on accidental wins, only accessible data, accurate numbers, visibility into performance, and the ability to execute quickly in the market can help you turn the dials on consistent, repeatable profitability through promotions. It’s time to implement and execute on the Three in Three rule. What is the Three in Three rule exactly? It’s a tried and true, simple, three-step looped approach to promotions in the three-tier wine industry: Track Plan Automate.   To elaborate, this means, you need to: Centralize and govern collecting the outcomes of absolutely trade programs and promotions, such as by-the-glass (BTG), depletion allowa

Are your three-tier pricing management tools and processes giving you the ability to price your wine and evaluate trade spending correctly? After all, tracking, optimizing, automating, and reporting on all your DAs, trade spending, and promotions is how you’ll stay competitive, protect your brand, and ensure a healthy bottom line. To help you determine if your workflows, infrastructure, or governance allow for efficient and profitable pricing management, Tradeparency’s industry data experts compiled 9 initial questions to ask and answer internally.   These will help you reveal where you may have gaps in the complete cycle of your pricing management or what could be preventing you from pricing for profit effectively in the three-tier market: How do you track and analyze approved deals by product, date, region, or distributor? Can your sales managers access price grid reports on-demand? What is your process for handling exception-based managerial approval of new deals? D

What Does Centralized Pricing and Promotions Management Actually Look Like? See Now! If a global pandemic and material scarcity in the supply chain weren’t already a factor, the recently released State of the Wine Industry Report 2022 (SVB) clearly shows that changing industry trends are putting more pressure on wineries to adapt to new market conditions than ever before. Premium wines sales are growing at an exceptional rate (21%), while wineries face the challenge of volume wholesale depletions decreasing in a post-lockdown market favoring spirits.   It’s no wonder that the demand for centralized and governed trade spending, promotions, and pricing management within the three-tier wine industry is growing fast. Gaining complete control and visibility over the full-cycle of three-tier distribution is paramount to reining in the right incentives and market attributes for your product to stay competitive, meet your consumers where they are, and control your brand. But w

Choosing the Right Wine Pricing Tool | Tradeparency

The profitability and brand integrity of your winery ties to how you manage your pricing. Learn how to select the wine right pricing tool.

It’s already 2022, but how your winery or import business approaches pricing and trade spend management might be stuck in Y2K. Good news. It’s not too late to resolve to update and repair your approach to depletion allowances, distributor incentives, and promotions to make this year the most profitable yet. But where do you begin? Commit to tackling these top 3 common pricing issues: Get a handle on everything (ALL of it) gross-to-net: Most wineries focus on depletion allowances and often fall short of getting the whole picture of their product pricing and margin management. But, DAs aren’t the only expenses you need to factor in. Calculations commonly miss sample costs, sales incentives, non-distributor vendors, or expense buckets kept in separate systems. Read Beyond Depletion Allowance: The Top 8 Mistakes Wineries Make With Pricing Management to learn what might be absent from your pricing and margin analysis and how to fix it. Cover the 30% gap in third-

Tradeparency is happy to announce the latest release of their full-cycle trade promotion management solution: the first-ever system to automate billbacks and depletion allowances between wineries and top national distributors. Read the full press release now.

What are trade promotion management systems exactly? They are software solutions that centralize depletion allowance tracking, pricing, promotions planning, rebate programs, and billbacks into a single platform. By automating and simplifying traditionally error-prone, manual management of three-tier distribution processes, wineries and importers can reclaim lost profits, boost the bottom-line, and efficiently plan for more successful distributor programs to meet revenue and market goals. But not all three-tier promotion and pricing systems are the same. Tradeparency is the only full-cycle trade management system available to three-tier wineries and importers. What does that mean?   Read the newly released FAQ to learn more about trade promotion management systems, how Tradeparency is different from other tools, who uses Tradeparency, and how we address pricing management for wineries! CLICK HERE TO VISIT THE FAQ NOW