In this free, one-hour webinar, you’ll hear from industry experts and top-performing peers who are using data to grow their outbound sales. We will share growth tools for building high-performing, hyper-segmented lists without spending hours creating segments or exporting and importing spreadsheets. You’ll learn to use predictive analytics tools to anticipate when customers are likely to purchase again, and send them relevant offers they are interested in. And we will share key integrations that both speed the outreach process and drive greater campaign ROI. You do not need to be an Enolytics client to sign up for this webinar, and any DTC winery leader or operator can benefit from the tools and tactics presented. If you’re ready to sell more wine through your outbound sales channel, sign up below. We can’t wait to see you there. Thursday, March 19, 11:00am - 12:00pm (PDT) RSVP  

Are you budgeting for guesswork, or are you budgeting for growth? You, too, might be in the middle of budget planning season, and I'd like to respectfully suggest that you consider this question. Guesswork? Or growth? You can anticipate my personal answer. Growth! With help from data analytics. Since it's a budgeting conversation, though, let's talk numbers for a moment. Here are FIVE GROWTH-FOCUSED EXAMPLES that take the guesswork out of whether you should budget for data analytics in 2026. 1. Start with the Lifetime Value (LTV) of your wine club members, multiply it by the number of wine club members you'll retain with the help of a risk analysis model like Enolytics'. $2,000 LTV, say, times 50 club members retained = $100,000 2. For a focused "mini-example," start with a seasonal AOV (Average Order Value) of customers who gifted your wines last year during the month of December. Then multiply that AOV by the number of POTENTIAL gifters in your database

Moneyball: Embracing Data Analytics for the Traditional Winery Owner

Here’s a simplified breakdown of how data analytics can benefit your winery, drawing parallels to Billy Beane’s Moneyball approach. By Nathan Westfall As a winery owner, you’ve spent years perfecting […]