Last year, hundreds of producers shared their direct sales numbers to create the industry's most comprehensive benchmarking report. Now we're gathering data for year two. The 2026 National Direct Sales Survey takes about 10 minutes. Your responses help tell the story of what's really happening across the industry. What we are measuring: Sales channel performance Shipping volumes and trends Compliance costs and challenges Consumer behavior shifts What's working in 2025 We'll combine your responses with transaction data from over 3,000 producers using Vinoshipper to create the most accurate picture of direct sales in the industry. Take the survey Survey closes December 7, 2025. On January 15th, we'll host a webinar with Wine Industry Network to share our findings and publish the full report. The more producers who participate, the stronger the data becomes for all of us. Check out the National Direct Sales Report 2025 here.

Join Vinoshipper and Wine Industry Network for a comprehensive review of the 2026 National Direct Sales Report, the industry's most extensive benchmarking study of direct sales performance. What you'll learn: We'll analyze data from wineries, cideries, meaderies and distilleries combined with transaction data from over 3,000 producers to reveal: Sales channel performance across the industry Shipping volume trends and regional patterns Regulatory challenges How consumer behavior shifted in 2025 What strategies worked (and what didn't) About the report: The 2026 National Direct Sales Report represents the most comprehensive look at direct sales in the wine industry. Built from survey responses and real transaction data, this report tells the story of what's actually happening across tasting rooms, wine clubs, and e-commerce channels. Haven't taken the survey yet? The survey is open through December 7, 2025. Your anonymous responses strengthen the industry's un

Sustainable Ag Expo  I  November 12    I    10:30-11:15 am SmartFarm is an open source computing system that combines advances in AI, the Internet of Things (IoT), and cloud computing to support applications in digital agriculture. SmartFarm simplifies the use of these advances and can run on-farm (to keep farm data private) while it efficiently and intelligently controls on-farm operations (sensing, robotics, irrigation, and others). CE Approved: 1 CCA - PV GET TICKETS --- Chandra Krintz is a Professor of Computer Science at the University of California, Santa Barbara (UCSB) and co-founder and Chief Scientist of AppScale Systems, Inc. She joined the UCSB faculty in 2001 after receiving her M.S. and Ph.D. degrees in Computer Science from the University of California, San Diego (UCSD). Chandra has led a number of different research projects that have advanced the state-of-the-art in programming and distributed systems in ways that improve performanc

You may have seen that we opened the doors a few weeks ago to wineries who would like to sign up for ENO Insights, our free offering that helps wineries “dip their toe” into visualizing their own data. The more wineries who participate, the more data we’ll anonymize and aggregate. That means the closer we’ll get to a “ticker” of DTC data (generalized, without revealing individual winery names) that visualizes Key Performance Indicators (KPIs), so that wineries can see on a daily basis how they’re doing in relation to other wineries. We’ve noticed some patterns, both in terms of the wineries who have registered for ENO Insights as well as what they want to learn from the “ticker.” 1. Wineries of all sizes have signed up, from smaller, family-owned, boutique wineries all the way to large, multi-brand companies. The technology scales to accommodate that significant range, and it’s interesting (and not very surprising) to se

Have you read the State of Wine Business Health Report from our friends at InnoVint yet? InnoVint surveyed 453 wineries about a variety of parameters to get a pulse on the health of the wine industry. The entire report is full of interesting observations that can be used to make improvements in your winery. There are a few points that particularly stood out to us at Admeo. We are thrilled to see that "64% of wineries with excellent operational health use more technology compared to their peers" and that "66% of wineries with excellent operational health are more data-driven". These numbers show how important it is to embrace technology.  For the 5 Tenets of a Healthy Wine Business, we are thrilled to see how vital it is to rely on data that comes from the best technology. We couldn't agree more how crucial it is to "empower your team with right tools and technology, from vineyard to production to sales and finance." This is a terrific repo

5 Must-Track Metrics for Wine Club Success Running a successful wine club is more than just offering exceptional wines—it's about understanding your members on a deeper level to boost engagement and drive revenue. Yet, many wineries miss out on growth opportunities because they're not tracking the right metrics, especially when using generic software that doesn't cater to the wine industry. Are you focusing on the metrics that truly matter? Discover the five critical metrics every wine club should monitor: Member Retention Rate Understand why keeping your members engaged is more profitable than constantly seeking new ones. Average Order Value (AOV) by Club Member Learn how to identify spending patterns and increase revenue through targeted offers. Member Lifetime Value (LTV) Find out how to calculate LTV to make smarter investments in acquisition and retention. Club Performance Metrics Assess the overall health of your wine club by tracking signups, cancellations,

The Power of Data: Transforming Winery Strategies for Growth

Make better decisions with a 360° view of the wine industry and your customers By Laurie Wachter   “2023 was really a difficult year for wine, and 2024 will be […]

Sales Data Confusion: Depending on Your Source, Sales are Up…or Down

Getting a consistent take on wine sales in the U.S. remains a crap shoot even in the data-driven, all-things-can-be-measured 21st century. By Jeff Siegel Wine sales in 2021 declined 0.5% […]

Know Your Numbers: Econometric Modeling in Wine Pricing and Inventory Decision Making

Price elasticity calculations can help a winery predict how consumer demand will change for an SKU following a price adjustment. By Nathan Hart A data-driven decision making strategy can optimize […]

The second quarter of 2022 offers multiple opportunities for taking the pulse of the DTC landscape. Headwinds against DTC growth have been brewing, but is their impact actually showing up in the data?  American Canyon, California and Atlanta, Georgia: WineDirect and Enolytics released their third collaborative report, “Q2 2022 Report, With Six Key Takeaways for Wine DTC.” Populated by WineDirect’s ecommerce records and powered by Enolytics’ technology, the report reflects on the current state of Wine DTC and delivers actionable insights for wineries to apply today. The DTC wine industry continues to keep everyone on our toes. While overall DTC sales continue to grow, Q2 sales growth has slowed noticeably compared with Q1. Download the report now to uncover tips to prepare for changing economic conditions and be the first to capitalize on new trends in Wine Club, Tasting Room, and Ecommerce sales. The report is available by registering at this link. For mo