If you’ve been debating whether 2026 is the year to invest in your gifting channel, it’s time to sip on these facts: Wine is inherently giftable — birthdays, holidays, corporate milestones — making it one of the best categories to capitalize on the massive, largely untapped online gifting market. The gifting flywheel drives new customers organically, since every bottle received as a gift is a brand discovery moment that can turn recipients into loyal buyers without spending on ads. Corporate gifting is a massive B2B opportunity that wine brands are perfectly positioned for, but most are still fumbling through manual processes instead of leveraging modern tools. Gifting reduces over-reliance on Q4, capturing year-round occasions like anniversaries, promotions, client gifts, and thank-you gestures to create more predictable revenue. Getting in early is a competitive advantage. Most wine brands haven't modernized their gifting experience yet, so those

On Wednesday, August 16th, join us for a dynamic panel discussion about the 2023 SVB Annual Direct-to-Consumer Wine Survey Report. This year’s survey results and insights help address what’s needed to drive consumer sales in the year ahead.   Our lively panel of business leaders from the wine industry will answer your questions and address the industry topics including:  Digital strategies for customer acquisition Finding the sweet spot with wine clubs Regional, bottle price, and production metrics Our survey results are based on input from wineries across the US and Canada, including all of the major AVA associations. Silicon Valley Bank has publicly researched the wine industry for over 20 years and spent more than a decade producing annual nationwide benchmarks for direct-to-consumer wine sales.  REGISTER TODAY to join us for this much-anticipated virtual event via Zoom.

The SVB Wine Division's annual direct-to-consumer virtual event looks at the industry's consumer sales activity and analyzes the data in our DTC report.