HipMaps and the Direct To Consumer Wine Symposium teamed up to enhance the attendee experience at the upcoming 2026 DTC Wine Symposium in Monterey, California from January 20th to 22nd. The Wine Symposium HipMap features hand-selected local favorites: hot spots and hidden gems recommended by Monterey locals. Symposium attendees can explore the best of Monterey by downloading the HipMaps app and entering access code DTCWS to see their real-time location on the map, read the inside scoop about each place, learn who is offering discounts to DTC Wine Symposium attendees, access websites, and get directions. HipMaps Founder Rachel LeRoy will be onsite in the DTC Wine Symposium tradeshow where attendees can enter to win a free HipMap. Learn more here. How HipMaps Serves the Wine Industry HipMaps helps wineries and wine associations in two distinct ways: Custom Vineyard Maps designed for tasting rooms and marketing materials showcase a winery's vineyards, AVAs, terrain and wine story, c

HipMaps and Alexander Valley Winegrowers (AVWG) have collaborated to bring AVWG's 40-year legacy to life through a custom-designed HipMap and interactive app experience! A Community Built on Family and Tradition Located in northeastern Sonoma County just north of Healdsburg, California, the Alexander Valley is home to 33 wineries and 77 winegrowers, many of them family operations with generations of history in the valley. It's a community where tradition, collaboration, and world-class winemaking go hand in hand. The Alexander Valley AVA (American Viticultural Area) is celebrating its 40th anniversary, and HipMaps provides a modern tool that helps visitors truly experience and understand this magnificent valley. The AVWG HipMap showcases the valley's diverse terrain, from vineyards on the valley floor along the beautiful Russian River to those nestled in the Mayacama Mountains. The interactive app lets visitors see their real-time location on the custom-branded map, learn a

Tasting room guests aren't looking for just a pour – they're craving understanding and a deeper connection to your brand. Your guests want to know why your Pinot Noir vineyard is in a completely different location than your Cabernet Sauvignon vineyard. They want to grasp the unique ways that hills, valleys, and ocean proximity create the perfect conditions for each of your wines. Your tasting room team members can explain these reasons but without a visual aid guests struggle to truly envision and understand the multiple factors that differentiate each of your wines. The Missing Visual Link When your visitor has trouble picturing the reasons why location matters for your wines – especially out-of-town visitors - a custom-designed and branded map of your vineyards provides the visual connection they're missing. Your map becomes a powerful educational tool that works 24/7 – showcasing your vineyards in the various AVAs or highlighting blocks on your Estate

During tastings, your guests engage their senses of smell and taste of the wine as well as hearing your tasting room staff educate them on the wines. Now imagine enhancing that sensory journey with a stunning visual story – a beautifully crafted map of your vineyard locations with AVAs, or of your estate vineyard blocks. More than just a decorative piece, a custom-designed map transforms the tasting experience into an immersive journey. Your map is a wonderful way to increase your customer’s appreciation of your vineyards and wines. You can include whatever information is important to your wines - elevation, varietals, age of vines, clones, etc. – to convey the info in an easy-to-understand and visually pleasing way. A true enhancement to how your staff is educating.  When an out-of-town visitor who is not familiar with the geography of the area struggles to grasp why locations matter – such as why the Pinot Noir vineyard is in a totally different locat

Increase customer engagement and improve your wine association’s marketing efforts with a custom branded map utilizing HipMaps’ interactive app! We make it easy to stylishly refer business to fellow wine association members, or to partners in any group of wineries, with a unique map showcasing the wineries you select, designed in your style and branding. The interactive HipMaps app is a hit with the younger generations especially as customers see their location right on your bespoke map, read your comments about each winery, link to websites and get directions. HipMaps are also printable, making it a breeze for everyone to print the HipMap and display it in the tasting room, easily referring customers to the next great spot. Watch the video to learn more from HipMaps Founder Rachel LeRoy, check out HipMaps.com, and from the HipMaps winery maps page set up a time to chat with Rachel!