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Mastering the Season: 6 Essential Considerations for Your OND Planning
OND – these three letters have a BIG impact for wine industry professionals. October, November, December – the three busiest months of the year. The pursuit of annual sales targets, orchestration of corporate gifting initiatives, and the crafting of captivating events and strategic marketing endeavors to harness the holiday sales upswing—all of this can feel like a whirlwind of demands. If you find yourself yet to embark on OND preparations, feeling the pressure of catching up, or simply seeking a starting point, rest assured. Use this blog as your compass, we’re outlining 6 pivotal considerations for nailing a triumphant and fulfilling OND in 2023.  Assess Your Inventory  As we approach the last few months of the year, now is the perfect time to assess your inventory. Once you ask yourself the following questions, you can plan your marketing, wine club, customer appreciation, and corporate gifting initiatives accordingly.  Which SKUs are you l
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