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Price-sensitive consumers have kept a lid on wine sales this year, while grape sales are likely to remain slow. As for the moderation movement, a range of factors are contributing. It was a disappointing first half of the year for U.S. wine sales as a shaky economic backdrop quashed the signs of progress that were evident in late 2024. Nonetheless, there has been modest improvement in some areas since spring. Retail wine sales fell across price segments in the first half but declined at a slower pace in the second quarter than in the first (see Page 3). Following a bleak first five months of 2025, direct-to-consumer sales, while still down, firmed in June and July. Alternatively, exports deteriorated markedly in the second quarter as shipments to Canada collapsed. Unfortunately, I am not expecting much improvement in the near term. The economic outlook remains murky, but the Terrain team believes that slow economic growth, a gradually eroding labor market, and sticky
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August 7, 2023

Ultra premium, creativity, local resources, health: current trends in the drinks market, explained by Verallia Each year, Verallia, the 3rd largest manufacturer in the glass packaging sector, deciphers market trends in a move to provide optimum support to its customers. This year, the trends report takes the form of an all-encompassing study focusing on the world of wine and spirits. In collaboration with Carlin Creative, Verallia presents a comprehensive view of the market, aligned with consumer behaviors. The outcome? Four pivotal drivers that shape enduring trends within the wine and spirits industry. Each of these trends caters to precise consumer expectations that are destined to stand the test of time. Read more https://us.verallia.com/s/ I LinkedIn I Our Catalog
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