In 2023, the cider industry experienced a year marked by consistent growth and stronger connections with customers. The rise in the use of tools like clubs signifies a shift towards more direct and personalized consumer engagement. Dive into our latest report for a detailed analysis of the trends and stats that defined the 2023 direct-to-consumer cider market. Read full report here.

To quote English poet John Keats, “Nothing is ever real till it is experienced.” Here are two ways to create engaging, memorable experiences for your winery or cidery audience that will make a lasting impression: 1. Pop-up Tasting Events Surprise and delight your audience by coordinating pop-up tasting events in unexpected locations. Set up temporary tasting stations in bustling city centers, popular parks, or unique venues, attracting passersby with the allure of a spontaneous tasting experience. This innovative approach allows you to reach a broader audience and create buzz around your brand. TIME Family of Wines tasting with the McWatters Collection 2. Bespoke Wine or Cider Experiences Offer personalized, bespoke wine or cider experiences tailored to individual customers' preferences. Allow people to create their own blends, participate in the winemaking process, or design custom labels for special occasions. By providing a one-of-a-kind experience, you not only

On the lookout for creative inspiration to elevate your winery or cidery’s next marketing campaign? From collaborating with like-minded industry leaders to generating interactive content, read on to learn how: TIP #1: Collaborative Limited Editions Team up with other wineries or cideries to create collaborative limited-edition products. This can involve joint production, blending, or aging processes, resulting in unique and exclusive offerings that are only available for a limited time. Collaborations not only attract attention, but also foster a sense of community among wine and cider enthusiasts. Blasted Church limited edition wines in celebration of 20th anniversary TIP #2: Interactive Social Media Campaigns Go beyond standard social media posts by creating interactive campaigns that encourage user participation. Launch contests or challenges that prompt your audience to share their wine or cider stories, recipes, or pairing suggestions. Incorporate user-generated content

In a saturated market where traditional marketing techniques are commonplace and it seems like everything has been done, finding truly innovative ways to promote your winery or cidery in British Columbia can be a challenge. However, by embracing emerging trends, you can captivate your audience and leave a lasting impression.   1. Augmented Reality (AR) Labels Revolutionize your bottle labels with augmented reality technology. By integrating AR elements into your labels, you can bring them to life with interactive content, such as 3D animations, educational videos, or tasting notes. This interactive approach adds a touch of magic to your products and enhances the overall consumer experience. 2. Gamification Tap into the growing trend of gamification to engage and entertain your audience. Gamification is applying some elements of game playing (like point scoring, competition with others, rules of play) to other areas of activity, typically as an online marketing technique to encoura

Transport your customers into the enchanting world of winemaking and cider production through immersive virtual reality experiences. How to do this: create virtual tours that allow visitors to explore your vineyards or orchards, witness the production process, and even participate in virtual tastings. VR experiences provide a novel way to engage with consumers. 1. Virtual Vineyard or Orchard Tours Invite your customers on a virtual journey through your vineyards or orchards. Through VR headsets or even smartphone apps, they can explore landscapes, wander between rows of vines or trees, and admire breathtaking vistas. Incorporate interactive elements such as informational hotspots or guided narrations to provide educational insights about the terroir, varieties, or cultivation practices. By virtually transporting the audience to the heart of your winery or cidery, you can create a sense of connection and intrigue. 2. Immersive Production Process Take customers behind-the-scenes with a

Windsor, CA, January 18, 2023 - Vinoshipper, a leader in direct sales and compliance in the wine industry, has released its first annual report providing a unique and comprehensive perspective based on ecommerce transaction data from greater than 2,000 craft alcohol producers across more than 40 states.     “We are pleased to release this important report that shows strength in direct sales across our industry,” said Vinoshipper CEO Steven Harrison. “The data shows us, that overall sales are trending upwards with a total revenue increase of 5.9%. Given the huge increase in sales seen by craft producers in 2020, this is excellent to see DTC sales continuing to build.”    The report analyzes wine sales data across U.S. regions, demographics, varietals (including mead and cider) and unit price and quantity. Full report att

Alcoholic beverage suppliers don't come in separate flavors anymore -- wine companies are adding cider, spirits companies are adding RTD cocktails, beer companies are branching into wine, hard seltzers, and even spirits. As a compliance person, marketer, or executive, where do you look for regulatory guidance for handling your company’s new types of products? The Digest will allow you to quickly and efficiently explore the regulatory issues you may face in each state, before you launch. The Digest is an essential compliance reference for wine and spirits professionals. It covers statutes, regulations, and administrative decisions governing the sales and marketing of wine and distilled spirits, from all states, in a user-friendly format. For a demonstration of The Digest, you can view the video or contact us to schedule a live demo via screen-share.