Wine clubs have long been the heartbeat of Direct-to-Consumer (DTC) revenue for wineries. With dependable quarterly allotments, they’ve offered a level of predictability that few other channels provide. But as wine club expectations evolve and consumer lifestyles shift, managing them with outdated systems isn't just inefficient—it's unsustainable. The reality? Many wine club managers are still losing sleep (literally) over club processing. They're spending hours—sometimes days—navigating clunky systems that should have made their jobs easier. Instead of focusing on member engagement, personalization, and loyalty building, they’re stuck in a loop of manual tasks, system errors, and reactive troubleshooting. It doesn’t have to be this way. Let’s talk about why modern tech should support your wine club manager’s time—not steal it—and how Corksy is leading that change. The Burden of Traditional Club Processing We&rsquo

US’ Shamier Little passes on the baton to Bryce Deadmon in the mixed 4x400m relay heat at the Paris 2024 Olympic Games. Photo: Jewel Samad/AFP It began years ago, and every day, we have the chance to cross the finish line strong. How we got here is not by accident; rather, it is the result of vision, dedication, and a lot of blood, sweat, and tears. It started years ago with a vision of a brand. The starting gun may have shot off generations ago, or perhaps it was more recent. Someone somewhere had the idea to set down roots and create a brand. Significant investment was made in the vineyard sources, the winery and production facility, and of course, in the tasting room. The vineyard crew has one of the hardest jobs in our industry. From being outside in the early pre-dawn hours in the cold to working in soaring temperatures during the heat of harvest, these crews show up and are rarely recognized. They face spiders, snakes, and yellow jackets that want to leave a mark. They

Brian Carter Cellars is looking for a qualified winemaking intern for fall of 2024. Join our small team in making handmade wines in Woodinville, Washington. The job commences the end of August and terminates sometime in November.  Location: Woodinville, WA Click Here to Learn More

Bay Cities and Cruz Foam chosen to provide the industry’s first fully sustainable wine shipping protection for impact and insulation   PICO RIVERA, CA, US, March, 2024 – Mondavi Sisters’ Collection, renowned for its commitment to sustainable farming practices and environmental stewardship, will be shipping its wine club deliveries in one-of-a-kind 100 percent sustainable EcoVino™ wine packaging, Mondavi and the manufacturers, Bay Cities® and Cruz Foamo™ announced today.  Cognizant of the importance of protecting, preserving, and respectfully utilizing the earth, the Mondavi sisters employ the most effective sustainable farming practices. “The essence of crafting all wine starts with the soil and land.  Without a healthy earth, there is no wine. As farmers of the land, we possess an obligation to employ the most responsible practices possible to be able to continue our legacy for generations to come,”

WineAmerica: Wine = Power

WineAmerica hired John Dunham & Associates to conduct national economic impact studies of the wine industry. Here are the results. By Jim Trezise   “Wine is the divine juice of […]

As the cellar master of Krug, Julie Cavil has one of the most revered and respected jobs in Champagne. She explains the creative process behind the flagship Grande Cuvée, how Krug evolves over time and how the 2022 vintage is shaping up. How did it feel to become Krug’s first female cellar master? Rather than saying I’m the first female cellar master, I’d simply say I’m the eighth cellar master in the history of the house. It’s my job to perpetuate the dream of the house’s founder, Joseph Krug, each year with a new Édition of Krug Grande Cuvée. I’ve been with Krug since 2006 and prior to becoming cellar master, I was winemaking director and a member of the tasting committee alongside former chef de cave Eric Lebel. The transition was seamless for us. I work with an immensely talented team on many projects, which keeps my job interesting.  Krug Grande Cuvée is made from a blend of up to 120 wines from more than