Seismic shifts are rocking wineries’ traditional methods of producing and selling wine. The industry has recognized the vital need to capture the interest of younger consumers to compensate for reduced spending by its older buyer base. Agriculture’s growing acceptance of climate change ― painfully reinforced by increasingly frequent wildfires and droughts ― has led to more sustainable vineyard and winery practices, requiring investments that have sometimes dug deep into budgets. According to Jarod Hernandez, Product Manager for Wine, Spirits, and Beverages at global label materials supplier UPM Raflatac, these shifts also impact wine packaging. “The biggest trends I’m seeing are an increasing commitment to sustainability and the market impact of Millennials and Gen Z,” Hernandez notes, “and these are converging since these consumers may not want to open a 750 ml bottle of wine and leave it open, instead preferring single-use cans or bottles.” A

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Listen in as our wine industry panel provides insight and experience on transitioning to materials other than glass Get the replay. Is it time to consider materials other than glass? Our panel examines cans, bag-in-box, and other wine packaging styles designed for a lower carbon footprint, material innovation, and customer engagement.   With guests: Rob VanRenterghem, Signal 7 Wines Laurie Millotte, Outshinery Andrew Means, Transom Design

Is It Time to Kick the (Wine) Can?

Canned wine seems to have plateaued in the U.S., despite many opportunities for growth —Jeff Seigel What does it say about canned wine’s future that one of the most successful products comes from a beer company? Not much, says Rabobank analyst Stephen Rannekleiv, pointing to Anheuser-Busch InBev’s Babe. The brand’s general manager, Chelsea Phillips, has […]