Great Champagne tells its story long before the cork is popped. With the Mélodie Frossard label, an abstract idea rooted in anticipation, rhythm and movement was transformed into a tangible expression of craftsmanship. The result is a Champagne label that translates inspiration into material, structure and embellishment through close collaboration between design and production. At the heart of the concept lies the idea of Champagne as a silent melody. Not heard, but seen. Not tasted, but anticipated. The perlage becomes a vertical score, each bubble a note rising patiently to the surface. This poetic starting point shaped every design decision that followed. Translating Inspiration into Design The creative concept was developed by Atelier Design, an Italy-based studio specialising in label design for high-end beverages. For founder Luca Morandini, the label is more than decoration. “A label is the first and most powerful message of a product. It must already com

Our latest how-to video is now live on YouTube! This tutorial is designed for beverage producers using single-round cartridge housings with membrane cartridges.  For a written version of the protocol, visit our Bubble Point Testing Article.  What bubble point integrity testing is and when to use it Why it’s critical for ensuring sterile filtration Best practices to confirm your membrane cartridge is working properly

HOW TO KEEP YOUR BRAND TOP OF MIND WHEN CUSTOMERS ARE DROWNING IN HOLIDAY EMAILS The inbox in December isn’t a communication tool—it’s a full-contact sport. Every brand, from the global megastore to the local dog bakery, is shouting their way into people’s attention span with flashing subject lines, endless exclamation points, and “40% OFF” hysteria that blurs into static. Consumers don’t read; they scan for relief. According to Mailjet’s 2024 BFCM report, holiday email volume jumps nearly 80% between Thanksgiving and Christmas, while average open rates drop to 13–15%—a statistical cry for help. But the real problem isn’t quantity—it’s tone. Every brand is talking at their audience instead of with them. The louder the messaging, the less people listen. Leading with prices and panic doesn’t inspire trust; it triggers fatigue. That’s your opportunity. The brands that win the inbox aren’t the

For small and growing beverage brands, the path from hand-applied labels to a streamlined automated labeling line is a natural part of scaling up. Whether you produce wine, craft beer, spirits, or are part of the surging categories like canned cold brew, kombucha, infused seltzers, or functional beverages, the shift to automation can be a turning point in both brand presentation and operational efficiency. But how do you know when it’s time to make that leap? Recognizing the Signs That You’ve Outgrown Manual Labeling Early on, hand-labeling or using semi-manual applicators might be sufficient. Or perhaps you’re purchasing preprinted or wrapped cans for just one or two SKUs. Small batches and local distribution don’t always demand high-speed or consistency. However, as demand grows, manual labeling or purchasing pre-printed packaging can quickly become a bottleneck or weakness. Signs it may be time to upgrade include: Increasing Order Volumes: When your team spen

The right tools can make a winemaker's job easier and craft a better product. But staying abreast of technological advancements takes time, and testing alternative tools requires repetition to build confidence in the results. Perhaps that’s why so many winemakers rely on the winemaking community for recommendations on new ways to process grapes and create wines. McFinn Technologies’ Bowpeller pump has earned a reputation as a superior choice for gently moving juices, especially during pump overs. Its modern design delivers low-shear, non-disruptive juice handling that minimizes damage to skins and seeds, helping to avoid harsh tannin extraction or oxidation and improving wine quality. Bowpeller pump at Duckhorn's Goldeneye winery “A standard centrifugal pump has blades that slap the liquid and make it change direction by 90 degrees and a casing that allows damaging re-circulation,” says John McGinn, co-owner of McFinn Technologies. “The design

Wakefield Taylors Wines and 1800 Milenio Take Top Honors July 14, 2025 — Winners have been announced in the 18th annual Women’s International Wine & Spirits Competition (IWWSC). The competition, which took place recently in Santa Rosa, Calif., was founded on the premise that the majority of wine purchased for home consumption is bought by women. The IWWSC judging panels consist entirely of professional women in the wine and spirits industries — winemakers, distillers, marketers, buyers, sommeliers, educators and journalists.  This year, Wakefield Taylor Wines 2024 Estate Riesling and 1800 Milenio Extra-Aged Añejo took top honors. Wakefield Taylor, a heritage winery in Australia’s Clare Valley (a region known for quality Reislings), wowed judges with its “mouthwatering citrus blooms” and “gentle salinity.”  A representative from 1800 Mileno remarked, “1800 Milenio is backed by 11 generations of tequila-making e

Summer winery marketing strategies are essential for staying competitive during travel season and warmer weather. As customer habits shift and traditional foot traffic slows, wineries must find new ways to stand out. The good news? With the right mix of creativity, personalization, and tech-driven tools, summer can be one of your most profitable seasons yet. Here are five innovative, customer-centric strategies to help your winery sell more and build deeper relationships this summer. 1. Rethink Summer Shipping: Flexibility Is the New Fast Wine and heat don’t mix. But neither do frustrated customers nor surprise shipping delays. In 2025, the most successful wineries are leaning into flexibility, clear communication, and smarter logistics to keep orders flowing and customers happy. 🔄 Give Customers Control Let your customers decide when and how they receive their wine. Integrate tools that allow post-purchase adjustments, like scheduling a fall delivery or choosing a local picku