Imagine your VP of Sales announcing they’ve ditched CRM for a Rolodex. Or your finance director saying Excel is too modern, so they’re switching to chalkboard.  And yet, here we are — 2025 — squinting at billbacks for hours on end and sending reps to visit every retail account like the entire industry is running for sheriff. Automation isn’t new, but for the wine & spirits world, it might as well be black magic. We love to talk about efficiency, scaling, and modernizing — right up until someone proposes replacing busywork with bots. Suddenly, it’s “But our rep relationships!” or “This is how we’ve always done it.” As if nostalgia for manual labor is part of our brand identity. Let’s get one thing straight: no one’s asking you to hand your label design to Midjourney or let ChatGPT pick your clones. We’re talking about automating the parts of your business that drain time, w

TCW Equipment is a small company that specializes in equipment and supplies for wineries, breweries, and distilleries. We are an established manufacturer of winery, distillery and brewery equipment with a very diverse set of products. We repair equipment, design it, invent it, and work with our customers to make their ideas a reality. If you are driven, focused, like to keep very busy, and you take pride in your work, we want you to join our team.  See more details and apply here.

LISTEN IN Businesses are vital contributors to the communities they serve. Beyond stimulating the economy and creating jobs, many business owners go the extra mile by creating a meaningful philanthropy program. Their efforts profoundly impact facets of the community that need support the most. Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values. Meaningful corporate social responsibility (CSR) strategies give businesses the opportunity to connect with community members, improve company culture, and cultivate consumer trust, all while doing good for causes they believe in. This week’s Marketing Tip tells the Sustainable Story of how Oso Libre

Hazy Mountain Vineyards and Winery in Afton, Virginia, within the Monticello AVA, is hiring a new position for their winemaking team, Associate Winemaker.  Click Here to Learn More 

Technical Sales Representative at Gusmer Enterprises (Arizona, USA)

Schedule: Monday through Friday and occasional weekends Travel: Overnight up to 40% Reports to: Director of West Coast Sales –...

Work closely with Hermit Woods’ vintner, Ken Hardcastle, during all stages of wine making. Hermit Woods is unique: unlike conventional wineries with a vineyard producing grapes seasonally, we craft wine year round, almost like a brewery or cidery, focusing on locally-sourced high quality ingredients of a wide variety. We produce about 5000 cases annually of wine, cider and mead. A typical week, any time of the year, will include tasks associated with fermentation, pressing, racking, filtering, and/or bottling. The candidate is ideally trained in, and has had hands-on experience with all the various aspects of wine making. Applicant must be willing to lift heavy things, operate complex equipment, manage complicated logistics and be diligent in sanitation. Apply herel:https://www.wineindustry.jobs/jobs/59434966-winemaking-assistant-at-hermit-woods-winery