On Wednesday, August 16th, join us for a dynamic panel discussion about the 2023 SVB Annual Direct-to-Consumer Wine Survey Report. This year’s survey results and insights help address what’s needed to drive consumer sales in the year ahead.   Our lively panel of business leaders from the wine industry will answer your questions and address the industry topics including:  Digital strategies for customer acquisition Finding the sweet spot with wine clubs Regional, bottle price, and production metrics Our survey results are based on input from wineries across the US and Canada, including all of the major AVA associations. Silicon Valley Bank has publicly researched the wine industry for over 20 years and spent more than a decade producing annual nationwide benchmarks for direct-to-consumer wine sales.  REGISTER TODAY to join us for this much-anticipated virtual event via Zoom.

There is one week remaining to participate in the Annual State of the Industry. This annual effort is an industry partnership. SVB provides all the work for free, but we have to have good participation to have useful results.  Currently we are running about 30% behind last year's participation metrics, with all regions short of expectations. Here is a link to the questions and here is a link to the survey. Here are some early high-level indications of results in a variety of areas: Financially wineries describe the 2022 year as "good year." (Not bad and not great) They describe their financial position as strong. Better than average grape quality Lower than average harvest yields The impact of the economy is described as having the largest negative impact  The Winery Confidence Index produced through the survey is running negative overall. Wineries expect to show a small bottle price increase when 2022 is wrapped up. Tourism is generally welcome in 'wine c