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The 3rd Annual State of Winery Health Survey Is Now Open
The 3rd Annual State of Winery Health Survey is now live, and winery professionals are encouraged to participate. The goal: to gather real, actionable data on the financial, operational, and cultural health of the wine industry and create benchmarks that help winery teams make smarter, data-informed decisions.
The survey is open to all winery professionals, is completely anonymous, and takes less than 10 minutes to complete. All participants will receive early access to the results and be entered to win one of two $500 gift cards.
Last year's survey revealed several trends that are reshaping how the industry thinks about winery performance and business health:
80% of wineries report stable or growing sales, and 82% are profitable or have a plan to get there within 1–2 years
Wineries embracing modern technology are 50% more likely to see sales growth
Only 38% of wineries know their per-product profit margins, but those that do are more likely to be profitable
Wineries engaged in their local communities are 3x more likely to be profitable and report increasing sales
90% of leaders rate their workplace culture positively, while only 58% of winemaking staff feel the same
The results from this year's survey will build on those insights, giving winery leaders and professionals better visibility into how their peers are managing costs, pricing strategies, team dynamics, and long-term resilience across a rapidly changing market.
Take the survey here: https://www.surveymonkey.com/r/2026-winery-health-win
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March 27, 2026
Afternoon Brief: There's a Wine for Everyone: New Survey Highlights Importance of Recruiting
In the most recent consumer benchmark survey from the Wine Market Council, a red flag popped up; 35% of non-adopters said they didn’t like the taste of wine while 39% said they preferred the taste of other alcohol beverages—and they’re basing their dislike based off just a few experiences with the finish of a wine...
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February 10, 2026
After 30 years of moving up and to the right, the American wine industry hit a wall. Not a temporary slowdown or a soft patch. A structural shift that requires a fundamentally different marketing playbook. 2025 was the reality check. 2026 is the year wineries either adapt or watch their customer base age out beneath them. The data is now unambiguous: wine sales dropped approximately 6% in 2024, marking the steepest decline in decades according to SipSource industry data. More troubling than the headline number is what's driving it. This isn't a recession blip or a bad vintage. It's a fundamental realignment of who drinks wine, how they buy it, and what they expect from the brands they choose. Here are the five trends reshaping the US wine market and what they mean for your brand's survival. The Demographic Disruption The wine industry built its growth on one generation: Baby Boomers. That generation is now aging out. The Wine Market Council's 2025 U.S. Consumer Ben
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Last year, hundreds of producers shared their direct sales numbers to create the industry's most comprehensive benchmarking report. Now we're gathering data for year two. The 2026 National Direct Sales Survey takes about 10 minutes. Your responses help tell the story of what's really happening across the industry. What we are measuring: Sales channel performance Shipping volumes and trends Compliance costs and challenges Consumer behavior shifts What's working in 2025 We'll combine your responses with transaction data from over 3,000 producers using Vinoshipper to create the most accurate picture of direct sales in the industry. Take the survey Survey closes December 7, 2025. On January 15th, we'll host a webinar with Wine Industry Network to share our findings and publish the full report. The more producers who participate, the stronger the data becomes for all of us. Check out the National Direct Sales Report 2025 here.
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Event Type: Webinar
Date: 1/16/2026
Join Vinoshipper and Wine Industry Network for a comprehensive review of the 2026 National Direct Sales Report, the industry's most extensive benchmarking study of direct sales performance. What you'll learn: We'll analyze data from wineries, cideries, meaderies and distilleries combined with transaction data from over 3,000 producers to reveal: Sales channel performance across the industry Shipping volume trends and regional patterns Regulatory challenges How consumer behavior shifted in 2025 What strategies worked (and what didn't) About the report: The 2026 National Direct Sales Report represents the most comprehensive look at direct sales in the wine industry. Built from survey responses and real transaction data, this report tells the story of what's actually happening across tasting rooms, wine clubs, and e-commerce channels. Haven't taken the survey yet? The survey is open through December 7, 2025. Your anonymous responses strengthen the industry's un
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We can’t do this without your help Completing this year’s SVB State of the Wine Industry survey is your chance to vote for us to continue our decades-long effort to offer insights to our vintner partners. As a survey participant, you will you be the first to receive a copy of the report, plus exclusive insights not found in the report, 80+ charts, and regional benchmarks only available to survey participants. But time is running out. The survey will be closing on Monday, October 27th.
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October 7, 2025
The 2026 State of the Wine Industry survey is now open. As always, your input is invaluable to determining where the industry is heading and answering difficult questions, like: Where are the growth opportunities in a rapidly changing environment? What tactics are successful vintners using to find growth? Are your biggest challenges unique to your region or business model? How should you address the various risks to your business? With limited time and capital, where are successful vintners streamlining for efficiency? There are so many questions that the SVB State of the US Wine Industry report tries to take on to help give the industry guidance. But this is a partnership between SVB and the industry. We can’t do this without your help. As a survey participant, not only will you be the first to receive a copy of the report, but we’ll also share exclusive insights, 80+ charts, and regional benchmarks only available to survey participants. Thank you in advance for y
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Please join us on Tuesday, June 17 for our 2025 Direct-to-Consumer Wine Report Virtual Event. During this live discussion, our select panel of wine industry leaders will share the latest DTC wine survey findings, breakdown sales and marketing trends and examine tactics to help you navigate our current market conditions. We’re looking forward to a productive session packed with information that you can put to work at your business. This year’s topics include: Market trends that show glimmers of hopeful news as we progress through the current business cycle. Personalized, community- and experienced-based marketing strategies that are being used to successfully engage with younger consumers. Making sense of the ever-fluctuating wine club, tasting room and wholesale channel sales percentages. The potential benefits of piloting variable, traffic-based tasting fees. Our survey results are based on input from wineries across the US, including the major AVA associations. We
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The 2nd Annual State of Winery Health Survey is now live, and wineries of all sizes are encouraged to participate. The goal: to gather real, actionable data on the financial, operational, and cultural health of the wine industry — and create benchmarks that help winery teams make smarter, data-informed decisions. The survey is open to all winery professionals and takes less than 10 minutes to complete. Responses are completely anonymous. All participants will receive early access to the results and be entered to win one of two $500 gift cards. In its first year, the survey revealed several trends that challenged industry assumptions: Despite ongoing challenges, 86% of wineries rated their overall business health as average or better 90% of top-performing wineries were cashflow positive Wineries with strong financial health were 7x less likely to experience unwanted employee turnover 70% of top wineries reported gross profit margins above 40% Only 43% leveraged modern tech to str
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Coming to you this week with special invitations for you. Let me set the stage. Not sure if you've noticed but SVB has upped its game this year, in two ways, with its annual DTC survey. One way is the addition of open-ended questions whose answers will be enhanced through AI, then calibrated and verified by Rob McMillan and his team. The second way is their new Success Guide, and it will be available only to people who complete the survey. Which makes sense. Right now, every winery wants to know what they can do - what they need to do - to grow and thrive. But every winery is different, and the formula for success is also different. That's why you'll want to complete the survey. Yes, you'll receive the Success Guide, and only wineries who complete the survey will receive it. It will not be released to the public. You'll also receive the full set of slides that you can benchmark against your own winery. That's what's in it for you, whether or not you're
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