CFO

King Estate Winery in Eugene, Oregon seeks a Chief Financial Officer. This position is responsible for the finance and accounting functions of the winery. CPA, relevant Masters degree and 10+ years...

You get third-party pricing data in an attempt to measure your depletion results and reconcile billbacks with distributors.  There is perceivably valuable data—who sold what to who at what price (according to the distributor). “Now what?” Ah, there it is. The question nearly every CFO and winery executive asks about their pricing data… “Now what?” When it comes to data of any type, this question isn’t unique to winery operations. But the competitive landscape of wine combined with fluctuating production and three-tier regulations, pricing data is more paramount than ever. Data out is only as good as the consumable insight it can provide. So yes, you have some pricing information, now what can you do with it? As it turns out, you can do a lot, but only IF you have the right tools in place, which is where most pricing services and products fall short. They focus primarily on third-party pricing data, which is just one piece of the much larg