Why Age-Verification is Not an Issue for Direct-to-Consumer Sales Early in the practice of Direct to Consumer (DTC) shipping of wine, age verification was a major concern and often used by some to argue why DTC should not be allowed. But we have come a long way since the wine industry began shipping its products to customers in 1987 (35 years ago). Thanks to technology and modern, responsible carriers such as UPS and FedEx, the risk of minors possessing alcohol that was delivered DTC is unlikely.   Published February 9, 2022 - The Executive Summary in response to the Executive Order 14036, “Promoting Competition in the American Economy” states “The direct-to-consumer model, common in wine, has been spreading to beer and spirits and offers distribution opportunities for small producers. Some, however, argue that direct shipment risks making alcohol available to underage drinkers. An FTC study of direct wine shipments found no evidence of such abuse…&rd