Upcoming opportunities include wine placements in new studio productions, including an MGM feature starring Charlize Theron. IRVINE, CA — Sipcrü Studios, a media placement company connecting wineries, spirits, and craft beverage brands with major film, television, and streaming productions, today announced a partnership with Corksy, the modern direct-to-consumer platform for wineries. Through this partnership, Sipcrü Studios serves as a sourcing partner for productions seeking authentic wine and beverage brands for on-screen environments, working directly with studios, prop masters, and production teams responsible for building dining, restaurant, and hospitality scenes. Corksy will help connect wineries with these placement opportunities while giving its clients priority access to certain productions. Wine and spirits are a natural part of the environments portrayed in film and television, appearing regularly in dining scenes, celebrations, and hospitality settings ac

Let's Make Sure You're Covered For Black Friday / Cyber Monday Navigating BFCM can be very challenging. From figuring out what you can offer to setting up the infrastructure to run it, to marketing the event itself, there’s a lot to figure out! Not to mention that this is one of the most competitive marketing events of the entire year. This simple quiz asks the key questions necessary to understand if your website and marketing are prepared for BFCM. In no time, we’ll help identify any areas that you may need to shore up so you’re covered when BFCM starts. The Quiz Covers: What To Include (And Delete!) From Your Landing Page How To Assess Your Mobile Friendliness How Many Emails Your Should Be Sending Important Tactics For Building Your Email List Advertising Strategies That Work The Role Social Proof Should Play On Your Page Customer Support Must-Haves Timing Your Campaign For Maximum Results Discount Strategies That Work ... And More! Click Here To Take Th

As the busiest time of year for wineries approaches, it’s critical to plan ahead for the holiday season, specifically the OND period (October, November, December). With so many opportunities—Black Friday, Cyber Monday, Thanksgiving, Christmas, and New Year's—wineries need to strategically market to capture sales and build lasting customer relationships. Here’s a detailed guide, based on our Holiday Marketing Webinar, to help you create campaigns that will maximize your success this holiday season. Why Holiday Marketing is Critical for Wineries The holiday season often represents the most lucrative time of year for wineries, with up to 30% or more of annual sales generated during OND. This period provides opportunities for increased engagement, new customer acquisition, and deeper loyalty with existing customers. The biggest reason for the spike in holiday sales is the gifting mindset. During the holidays, customers are not only buying for themselves but als

TikTok’s new U.S. policy now allows beverage-alcohol ads, creating fresh opportunities for beer, wine, and spirits brands—though strict guidelines ensure ads target legal-age audiences and promote responsible drinking. Read more to see how you can leverage TikTok advertising to grow your brand while remaining compliant. 📱TikTok’s New U.S. Beverage-Alcohol Advertising Guidelines As of August, TikTok’s updated advertising policy now permits the promotion of alcohol within the United States. This change marks a significant shift for brands in the beer, wine, and spirits industry, allowing them to reach TikTok’s vast and growing audience, provided they adhere to stringent guidelines. TikTok emphasizes that these changes are aligned with local laws and regulations, and its primary focus remains on protecting the interests of its users. According to the policy, alcohol advertisements on the platform must: Target the Right Audience: Ads should only be placed in

Join us Thursday, March 28 at 10am PST for our upcoming webinar: Social Media Ads for Wineries: How to Get Started. Hosted by Ashton, Director of Growth Marketing at Corksy and a seasoned marketing strategist, this webinar will explore actionable strategies for engaging with your target audience on platforms like Facebook, Instagram, and Pinterest, creating compliant and compelling ads, and analytics for measurable success.   Some key takeaways: Effective Advertising Foundation: Gain an understanding of the basics of advertising and how it can significantly benefit your winery’s growth and success. Targeted Audience Engagement: Learn strategies to identify and connect with the right audience who are genuinely interested in your wines, leveraging platforms like Facebook, Instagram, and Pinterest. Measurable Results and Compliance: Discover how to create compelling ads that resonate with your audience while adhering to legal regulations, and learn how to track and m

How to take advantage of this popular medium to grow your wine brand or business Are you in need of a fresh and effective way to market your winery or wine brand? It’s impossible to deny the impact of podcasting. The podcast market is estimated to hit $25.85 billion in 2023. In the age of digital media, podcasts are a powerful tool to engage with your audience, build your brand, and establish your expertise. Don’t know how to start a podcast? You’ll be ready to take action and be the best podcast with this FREE guide to podcasting for wineries, crafted with advice from some of the best voices in the business. Inside you’ll learn how to: Plan, record, edit, and distribute your own podcast Make your show stand out in a crowded landscape Take advantage of advertising your brand on a podcast Score earned media as a wine industry podcast guest And more! ACCESS PDF NOW Heads up! You'll be prompted to create a free Outshinery Studio account to access thi

As we all know, marketing wine and distilled spirits presents unique challenges. Beverage alcohol marketing requires awareness of trade practice and other laws, including a complex web of federal and state regulations addressing the range of permissible promotional activities. The tricks of the trade in common use for other commodities are often off-limits. Designing legal contests and sweepstakes is one of the more complicated aspects of advertising alcoholic beverages. Some states require pre-approval of these programs; in other states, you’re free to proceed without regulatory review, but may face a violation and fines if your promotion stretched the limits too much. Before you accept your marketing team’s next “great idea,” check the Digest of Wine & Spirits Law. The Digest features an entire section dedicated to trade practice, and specific sub-sections regarding consumer sweepstakes and contests for each state. The Digest gives you the information you

Podcasting for the wine industry Outshinery client-exclusive workshop Save your seat now! Not yet an Outshinery client? Win a free ticket here. Join our expert panel for an Outshinery client-only workshop that will guide you through this topic and empower you to take growth action within this medium. Podcasting for the wine industry March 23, 2022 10am PST | 1pm EST RSVP now. In this session, you’ll get actionable tips from some of the wine world’s most talented podcasters, including Steve Raye, Bevology Inc. and the Italian Wine Podcast Channel’s, “Get U.S. Market-Ready with Italian Wine People” and Katherine Cole, wine writer and creator of The Four Top podcast. You’ll walk away with: Tools and tips for starting your own podcast Strategies to be a guest on well-known podcasts An understanding of ad placement in podcasts Learn how to demystify the untapped potential of podcasting for the wine industry. When consumers can’t taste your