In Session 3 of the Wine Club Symposium, Liz Mercer (WISE Academy) made a clear case: tasting-room traffic alone is too volatile to power sustainable DTC growth. Wineries that take their brand to their members, through roadshow events and member travel, are winning sign-ups, sales, and loyalty in the markets where fans already live. Why this matters now Weather, travel patterns, and local disruptions make tasting-room demand unpredictable. Taking the winery on the road diversifies acquisition and retention—and deepens relationships. You control cadence, format, and data capture instead of waiting for foot traffic. Three roadshow formats that work Winery-hosted dinners: Co-plan with a restaurant or country club; keep pricing all-inclusive; align the menu to make your wines shine. Partner-hosted events: Team up with lifestyle brands (e.g., premium appliance showrooms, private social clubs) to co-mingle audiences and scale. Champion-hosted gatherings: Member-home tastings done

In Session 3 of the Wine Club Symposium, Liz Mercer (WISE Academy) made a clear case: tasting-room traffic alone is too volatile to power sustainable DTC growth. Wineries that take their brand to their members, through roadshow events and member travel, are winning sign-ups, sales, and loyalty in the markets where fans already live. Why this matters now Weather, travel patterns, and local disruptions make tasting-room demand unpredictable. Taking the winery on the road diversifies acquisition and retention—and deepens relationships. You control cadence, format, and data capture instead of waiting for foot traffic. Three roadshow formats that work Winery-hosted dinners: Co-plan with a restaurant or country club; keep pricing all-inclusive; align the menu to make your wines shine. Partner-hosted events: Team up with lifestyle brands (e.g., premium appliance showrooms, private social clubs) to co-mingle audiences and scale. Champion-hosted gatherings: Member-home tastings done

TWC Acquires Robert Sinskey Vineyards as the Family Transitions to Other Roles

“Robert Sinskey Vineyards Sold the Winery … and It Bought the Farm.” By Barbara Barielle Last week, it was announced that the famed Robert Sinskey Vineyards had been acquired by […]

FOR IMMEDIATE RELEASE: Adrienne Harrison Vinoshipper pr@vinoshipper.com Vinoshipper Acquires CompleteDTC Creates First Comprehensive Management Solution for DTC Businesses Windsor, CA, May 3, 2022 — Vinoshipper, the clear leader in direct sales and compliance, has acquired CompleteDTC, the best-of-breed solution for operating and managing direct-to-consumer winery and craft beverage businesses. Each company was formed to address fundamental issues faced by DTC businesses. Vinoshipper concentrated on the problem of selling to consumers nationwide without running afoul of the constantly evolving compliance and shipping requirements, while CompleteDTC was focused on creating an unequalled system for establishing, maintaining, and mining meaningful relationships with those same consumers. “We’d been aware of one another for some time,” says Steven Harrison, co-founder and CEO of Vinoshipper. “We were exploring ways to collaborate when it became clear that th