The Marketing Behind Come Over October Hopefully, by now, you’ve seen some wineries participate in Come Over October, a new program launched to benefit the wine industry. Our industry is facing a critical shift where the cultural narrative around wine is being scrutinized. At the same time, loneliness and isolation are now at epidemic levels, and the simple act of sharing wine, which has always been a catalyst for connection, seems to be losing its place. The goal of Come Over October, launched by wine journalist Karen MacNeil and PR veterans Gino Colangelo and Kimberly Noelle Charles, is to counter these trends. The idea is simple: encourage friends, family, and colleagues to “come over” in October to share a bottle and reconnect. It’s not about fancy wine pairings or breaking the bank—just using wine as a focus to celebrate being together in an increasingly disconnected world. The wine industry, as always, adapts to challenges, and this campaign is a re

Pandemic, Northern California Fires Could Complicate Wine Business Financing, Lenders Say: Second-generation vintner Hugh Davies is disappointed he didn’t hit last year’s business performance goals for Schramsberg Vineyards in upper Napa Valley... The post Afternoon Brief, February 16th appeared first on Wine Industry Advisor. Url:https://wineindustryadvisor.com/2021/02/16/afternoon-brief-1802?utm_source=rss&utm_medium=rss&utm_campaign=afternoon-brief-1802 Published Date:Tue, 16 Feb 2021 22:58:30 +0000