The packaging supply chain is sending mixed signals this month – not quite cause for alarm, but enough yellow lights to keep procurement teams on their toes. Let’s start with the good news: fuel costs edged down from July's $3.779 to $3.744 per gallon in August. But before we celebrate, some context is needed. At $3.74+, we're still hovering near the year’s second-highest diesel levels. Think of it as taking your foot slightly off the accelerator while still speeding – technically slowing down, but hardly cruising speed. Fuel remains a critical watch point as we head into Q4 planning cycles. Transportation continues to be our bright spot. For the second straight month, we're seeing no peak season surcharges – a welcome relief that’s providing both cost predictability and operational flexibility at a time when the industry needs both. Port operations remain stable with no meaningful congestion on key inbound lanes. The anticipated summer i

It’s the same conversation in boardrooms, discussion boards, symposiums, and industry reports: “Younger consumers just aren’t drinking wine like previous generations.” Sure, the concern is valid. But the narrative misses key nuances. The reality is that younger consumers are still just that—young. Their drinking habits, lifestyle priorities, and financial realities don’t yet match those of past generations at the same life stage. But instead of writing off Gen Z or younger Millennials, the wine industry needs to adjust its approach. The traditional playbook doesn’t account for how younger consumers live, what they value, or how they engage with brands. If wineries want to stay relevant, it’s time to rewrite the script. 1. Younger Consumers Will Age Into Wine—Just Like Boomers Did A common misstep in the industry’s current panic is comparing a 23-year-old Gen Zer to a 45-year-old Gen Xer. The latter has had decades to develop

The wine industry is steeped in tradition, but let’s be real—it’s time to shake things up. Younger demographics aren’t buying into the same old wine marketing tricks or outdated experiences. Want to grab their attention (and their dollars)? Then it’s time to think bold, fun, and modern. You Don’t Have to Do It All—Start Small and Stay True to Your Brand Attracting younger wine lovers doesn’t mean you need to overhaul everything or abandon your roots. Instead, consider making a few strategic shifts that align with your brand. Maybe your website keeps the traditional tasting notes, but you have fun with social media. Maybe your weekends are reserved for 21+ reservation-only tastings, but your weekdays are more relaxed and family-friendly. The key is finding what works for you and your audience. Now, let’s dive into some ideas. 1. Flex Your Wine Club Options Your wine club isn’t working for everyone. Sure, your loyal members lov

Learn how your winery (or craft beverage business) can leverage RFPM filters and digital marketing for success. Ready to take your winery's sales to the next level? Imagine learning a few simple tricks that can not only boost your bottom line but also help you connect with your customers like never before. With a bit of digital marketing magic and some strategic know-how, you’ll be able to tailor every offer, reward loyalty, and keep your most valuable customers coming back for more. In this article, we’ll dive into the powerful RFPM method and show you how Activ8 Commerce can make managing all your sales channels a breeze. Ready to master the art of wine sales? Let’s get started! READ THE FULL ARTICLE HERE. By using RFPM filters alongside digital marketing, wineries and craft beverage businesses can offer personalized, targeted experiences that drive higher sales and customer loyalty — while Activ8 Commerce seamlessly manages all your sales channels

Afternoon Brief, March 7th

Legal Dispute Roils Wine Company Leadership: Stamford-headquartered Deutsch Family Wine & Spirits (DFSW) andits associated constellation of companies have collected an impressive portfolio of wine and liquor brands over the course of more than 40 years, including the popular Josh Cellars brand of Californian wines, the Yellow Tail label from Australia and several brands of whiskey, vodka and gin...

MARLBOROUGH, New Zealand & SONOMA COUNTY, California / May 4th, 2021 – New Zealand based Wine Technology Marlborough, the developer of industry leading winery automation technology, VinWizard, announced its sale today to Sonoma County based Wine Technology Inc. Production automation system, VinWizard, which is comprised of both software and hardware developed in-house over the past 25 years, provides unparalleled insight and control over the beverage production environment.  Enabling winemakers, beermakers, and beverage producers alike, the technology has repeatedly demonstrated its ability to save time, energy, water, labor, and money across five continents.  Some of VinWizard’s highlight international customers include Australia’s [yellow tail], New Zealand’s Kim Crawford, and Chile’s Concha y Toro, which are accompanied by California luxury stalwarts Staglin Family Vineyards, Quintessa, and Arkenstone.  “The technology is unriva

Yellow Tail and Casillero Del Diablo Remain the World’s Most Powerful Wine Brands Amid a Picture of Eroding Brand Equity for Wine Brands Worldwide: Building on feedback from over 25,000 wine consumers in 25 markets – representing over 400 million wine drinkers globally – the fourth annual Wine Intelligence Global Wine Brand Power Index reveals an industry-wide erosion of brand equity arising from the disruption to shopping and consumption patterns experienced during the Covid era, which may take some time for brand owners to restore... The post Afternoon Brief, April 28th appeared first on Wine Industry Advisor. Url:https://wineindustryadvisor.com/2021/04/28/afternoon-brief-1853?utm_source=rss&utm_medium=rss&utm_campaign=afternoon-brief-1853 Published Date:Wed, 28 Apr 2021 21:42:41 +0000 

April 28th – Building on feedback from over 25,000 wine consumers in 25 markets – representing over 400 million wine drinkers globally – the fourth annual Wine Intelligence Global Wine Brand Power Index reveals an industry-wide erosion of brand equity arising from the disruption to shopping and consumption patterns experienced during the Covid era, which […] The post Yellow Tail and Casillero Del Diablo Remain the World’s Most Powerful Wine Brands Amid a Picture of Eroding Brand Equity for Wine Brands Worldwide appeared first on Wine Industry Advisor. Url:https://wineindustryadvisor.com/2021/04/28/yellow-tail-casillero-del-diablo-remain-most-powerful?utm_source=rss&utm_medium=rss&utm_campaign=yellow-tail-casillero-del-diablo-remain-most-powerful Published Date:Wed, 28 Apr 2021 17:14:56 +0000 

Spring is the best time of year for starting a backyard garden as the snow melts and the grass turns from yellow to green. For gardeners, it's an exciting time to begin a vegetable garden full of asparagus, beets, carrots, lettuce and other earthy crops. For deer and other wildlife, it gets even better; as the herds sit and wait for gardeners to walk away from their landscape. Spring is the most active season for deer and wildlife movement; and there are some things that home growers should keep in-mind: Deer For starters, the rut season ended at the end of the year; and now, does are preparing to give birth to fawns between late April and early July. This means that homeowners will need to worry about agriculture damage from both the mama deer and her baby fawn during this time period. Natural resources were scarce in the wintertime; and deer were left eating twigs and leaves; but now that warm weather is here to stay, whitetails have a buffet of options. In the spring, white-tail