The concept of Oxidation Reduction Potential – or ORP – isn’t revolutionary science; it’s been known throughout the winemaking and brewing communities for more than 80 years. ORP measures electron pressure; the tendency of a system to gain or lose electrons. Positive ORP, an electron-accepting process, creates an oxidizing environment, while negative ORP, an electron-donating reaction, creates a reducing environment. The effects of ORP chemical reactions on fermentation processes have been observed for decades. What’s groundbreaking for today’s modern winemaking community is that two top-notch, fermentation specialist companies have teamed up on the ability to accurately measure ORP dynamics in wine must, which vastly improves the potential for production winemaking controls across the board. Gusmer Enterprises, the leading manufacturer, supplier and innovator of products and services to beverage industries since 1924, is partnering with Hamilton Company, global pioneer in process ana

Papapietro Perry Winery and Four Roses Bourbon Take Top Honors (March 6, 2026) — Winners have been announced in the fifth annual Los Angeles Invitational Wine & Spirits Challenge. A pinot noir from Papapietro Perry (Sonoma County, Calif.) and a small batch bourbon from Four Roses Distillery (Lawrenceburg, Ky.) topped their fields to be named Best of the Best. The competition was established in 2022, in conjunction with Los Angeles-based beverage professionals (representing both the on- and off-premise channels), to highlight the best of the best wine and spirits producers in the world, and to introduce those producers to the largest market of consumers in the United States. Judging took place February 18-19, 2026. Competition this year was stellar, says event producer Debra Del Fiorentino of Wine Competitions Management & Production: “Year after year, our judges continue to be impressed with the depth in each category. The quality of product was fantastic!” Wh

The conversations I have about quality tend to focus on red wine. This is especially true in California, where Napa Cabs have historically garnered high prices, followed up by Coastal Pinot noirs and red Rhones. Honestly, in most places I’ve been where the climate allows for ripening red grapes, the reds are the main event with the whites being more of a warm-up act or even an afterthought. As a result, we know a lot about how to grow red grapes for quality – and less about how to grow whites. Consumer tastes are shifting though, and the big reds of yore are taking a back seat. Drinkers want lower alcohol wines with a lighter style and wineries are taking fewer risks with wine they can turn around in under a year. As a result, white varieties are in hot demand. If you’re a grower who can’t sell your grapes, you may very well be considering grafting some of your reds over to white.  So how do you grow a good white? In many ways whites are harder than their r

Choosing Wine is an Emotional Decision Red, white, or sparkling – when reaching for a bottle on the wine shelf, it’s not just about the grape, origin or vintage. The chosen wine stands out from the crowd and makes an impression visually and to the touch. Labels make all the difference. They highlight the quality of the fine drop, tell stories, and reflect character. On just a few square centimetres, they give a brand a distinctive face in a world of standard bottles. Whether and how this is perceived can significantly influence the product’s success. If the packaging doesn’t appeal, even the best wine inside won’t help. First Impressions Count Let’s be honest. First: the initial impression – the “moment of truth” – is crucial. Second: even well-known brands need to prove themselves on the shelf. Third: the traditional wet-glue label is no longer the benchmark. Pressure Sensitive Labels (PSL) demonstrate that an attractive app

Garrison Brothers Distillery and Ledson Winery Take Top Honors  (March 17, 2025) — Winners have been announced in the fourth annual Los Angeles Invitational Wine & Spirits Challenge. A merlot from Ledson Vineyards & Winery (Sonoma County, Calif.) and a small batch bourbon from Garrison Brothers Distillery (Hye, Texas.) topped their fields to be named Best of the Best. The competition was established in 2022, in conjunction with Los Angeles-based beverage professionals (representing both the on- and off-premise channels), to highlight the best of the best wine and spirits producers in the world, and to introduce those producers to the largest market of consumers in the United States. Judging took place February 25-26, 2025. Says event producer Debra Del Fiorentino of Wine Competitions Management & Production, “Year after year, our judges continue to be impressed with the depth in each category. The quality of product was fantastic!” Competition this ye

The 2025 Barrel Weekend is all about tasting wines from the past, present and future. This annual weekend event has been reimagined for its 47th anniversary, letting the wineries along the Wine Road focus on more than just tasting wines from the barrel. And, giving tasters new opportunities for exploring and learning about wine. More Tasting Options With wineries pouring wines from past (library wines), present (current release wines) and future (barrel samples), attendees have more choices and can choose what they most enjoy or what they seeking to restock their wine cellars. As you look through the online Barrel Weekend program, you’ll discover wineries pouring wines from one, two or all three of the category options. This information lets you, the ticket holder, design the tasting path that suits your palate preferences. If you love tasting only barrel samples and possibly buying wine futures, you can still do that. But, if you prefer to taste wines that are currently availabl

The wine industry is steeped in tradition, but let’s be real—it’s time to shake things up. Younger demographics aren’t buying into the same old wine marketing tricks or outdated experiences. Want to grab their attention (and their dollars)? Then it’s time to think bold, fun, and modern. You Don’t Have to Do It All—Start Small and Stay True to Your Brand Attracting younger wine lovers doesn’t mean you need to overhaul everything or abandon your roots. Instead, consider making a few strategic shifts that align with your brand. Maybe your website keeps the traditional tasting notes, but you have fun with social media. Maybe your weekends are reserved for 21+ reservation-only tastings, but your weekdays are more relaxed and family-friendly. The key is finding what works for you and your audience. Now, let’s dive into some ideas. 1. Flex Your Wine Club Options Your wine club isn’t working for everyone. Sure, your loyal members lov

While winery eCommerce has been around for a while, many wineries did not fully embrace this direct-to-consumer (DTC) channel until they were forced to during the pandemic. Some wineries have adapted quickly, leveraging modern technology and eCommerce platforms to thrive, while others have struggled to keep up with the fast-paced world of digital marketing and SEO. Thanks to the rise of eCommerce giants like Amazon, consumers expect seamless, fast, and personalized experiences. Wineries face the added challenge of shipping regulations, compliance, and managing perishable goods like wine, but SEO (Search Engine Optimization) can help them stand out and thrive in this competitive market. In the United States, the eCommerce share of wine sales grew from only 0.3% in 2018 to nearly 3% in 2022. The eCommerce channel promises to be lucrative, too. The top five wine and liquor online stores in the U.S. together generated more than one billion dollars in eCommerce net sales in 2022. For long-t

The 3rd annual Healdsburg Wine and Food Experience was a weekend-long celebration that featured the best of Sonoma County and world-renowned food and wines. This year's festival showcased the region's makers – farmers, growers, winemakers and chefs – alongside globally recognized wines, highlighting the vibrant culinary diversity, deep connection to agriculture, and sustainable farming practices of Sonoma County. HWFE is deeply involved in the Sonoma County community, making substantial donations from this year’s ticket sales and sponsorships to local organizations that make a meaningful difference in the lives of farmers and their families, including the Sonoma County Fundación de la Voz de los Viñedos. These funds will help support the Leadership Academy and workforce development for vineyard employees and their families, fostering future leaders in both the industry and the community. As well as being co-founders of HWFE, Sonoma County Winegro