By Connor Widder, Kru Marketing The wine industry is at a critical turning point in many ways, including on the digital frontier. Today’s wine drinker likes to buy and drink at home, but they’re willing to try little-known wineries from across the country. This trend towards curious, adventurous wine buying is a potential bonus for your wine business. But to make the most of wine buying trends, you’ll need an easy-to-operate eCommerce wine website that’s optimized to rank higher in search engine results. Wineries that embrace an optimized online presence will thrive, attracting wine buyers who are enthusiastic about your products and loyal to your winery. So for your winery to meet wine buyers where they are (at home!), you’ll need to adapt your business and your selling techniques. SEO (Search Engine Optimization) is the master key that unlocks the potential for growth as a winery in a digital world. But what is it? And where to start? We&rsquo