Logos are a visual symbol used to represent your brand, often a relatively simple graphic but don’t underestimate its importance. We are sharing our best practices for logo usage to preserve this important piece of brand recognition. LOGO FILE TYPES There are multiple file types used for logos, each with their own benefits and ideal uses. Selecting the file type that best matches the application will ensure your logo is looking its best. At Town Hall Brands we work with logos in three formats: JPEG, PNG and Vector JPEG is the image file extension that you may be most familiar with as it is commonly used for photographs. The benefits of this file type are compressed files that load quickly with web applications. The drawback when using a JPEG logo is the solid background, when placed over a photo or colorful background a JPEG logo will have a white background preventing the logo from integrating with the larger design. When to use: website and digital formats where small or comp