The Wine Industry Financial Symposium 2025 and its speakers made one thing abundantly clear: the wineries that will succeed in this current market and into the future will look fundamentally different from the wineries that dominated in the past. The industry is undergoing a structural reset. Shaped by shifting consumer behavior, oversupply, rising costs, evolving demographics, and a fiercely competitive landscape. Yet within this challenging environment lies an enormous opportunity. The sessions throughout the conference consistently revealed the same profile of a successful, future-ready winery. It is not the winery with the most acreage or the flashiest tasting room. It is the winery that is disciplined, adaptable, and deeply tuned into the consumer. Across all sessions, the profile of the successful winery became clear: Create a lean operation Efficiency is not cost-cutting; it’s clarity. Lean wineries eliminate waste, streamline processes, leverage automa

Wine Industry Sales Education (WISE) is proud to announce the launch of the WISE Rising Star Scholarship Program, three professional development scholarships designed to invest in the people shaping the future of the wine industry. Now in its 16th year supporting winery DTC, WISE continues its commitment to helping winery professionals grow through hands-on education, coaching, and certification. The new scholarships support both emerging professionals and rising managers who demonstrate heart, hustle, and a commitment to excellence. Recipients will be recognized at the 2026 Direct to Consumer Wine Symposium, held in Monterey California January 20-22, 2026. Two Tracks, One Goal: Empowering DTC Growth Rising Star Professional Scholarship (Value: $1,275) One Available. For individuals new to the wine industry or early in their DTC journey. Includes: WISE #111 Tasting Room Professional OR WISE #113 Wine Club ProfessionalWISE #116 Outbound Phone Sales Professional WISE

Future-Proof Your Winery with Expert Guidance at WIN EXPO From Markets to Strategy to Data — Vital Insights You Can’t Afford to Miss The wine industry is navigating a time of significant transition: rising costs, evolving consumer behavior, and volatile market conditions are forcing winery leaders to rethink how they operate and where they focus their resources. Staying competitive requires not only keeping up with change but learning how to use it to your advantage. At this year’s WIN Expo, the conference sessions are designed to address the challenges that matter most right now. From making sense of overwhelming data streams to building brand resilience in uncertain times to navigating the complexities of the bulk wine and grape markets, these conversations will give you actionable insights and proven strategies you can apply immediately. Drinking from the Data Hose: How Wineries Sort Through the Information Masses to Identify Impactful Insights Turn data overloa

Early Bird Pricing Starts Now Through End of September Wine Industry Network has opened registration for the 13th Annual North Coast Wine Industry Trade Show & Conference (WIN Expo), scheduled for Thursday, December 4th, 2025, at the Sonoma County Fairgrounds and Event Center in Santa Rosa, CA. WIN Expo is the largest trade show and conference focused exclusively on the Sonoma, Napa, Mendocino and Lake County wine regions. The Expo has become THE year-end business and networking event for North Coast wine industry professionals to celebrate the success and achievements of the past year, reconnect with colleagues, foster new connections, and prepare for a thriving 2026. The event is set to include nearly 300 exhibitors showcasing the latest products and services as well as outdoor exhibits, trial tastings on the trade show floor and a robust educational conference.  “The WIN Expo continues to be a cornerstone event for the North Coast wine industry,” said George Chr

Exciting news to share with you today! Wineries using Offset Partners for DTC can now power up their data with Enolytics. Offset has been an incredible partner as we've built the integration, and we are very excited about this new relationship. Thanks to the help and patience of our winery beta testers, our full integration with Offset has just gone LIVE. Wineries can now turn their data into clear insights that support smarter marketing, better segmentation, and data-backed decisions. What This Means for Wineries Using Offset: Deeper customer insights Identify demographics, top buyers, lapsing members, and sales trends by region in just a few clicks. Centralized reporting No more manual exports. View all of your key metrics in one intuitive dashboard, and create custom reports that update with our date picker! Smarter segmentation Build targeted campaigns based on actual behavior, not guesswork. Faster, clearer decisions Visual dashboards give sales, marketing, and leadership

The ninth annual Rich Smith Award of Excellence for outstanding contributions to the American grape and wine industry was presented today to Emily Hodson, the winemaker at Veritas Vineyards and Winery, a co-owner of Flying Fox Vineyards and Winery, and an active leader in the Virginia wine industry. Members of the Smith family and sponsoring organizations present the Rich Smith award to Emily Hodson (third from left). The prestigious award annually reflects the spirit and accomplishments of the late Richard (Rich) Smith, founder of Valley Farm Management and Smith Family Wines in California’s Santa Lucia Highlands wine region in Monterey County. Rich was first and foremost a family man, but also a successful grape grower and winery owner, and a highly respected colleague known for the combination of passion, commitment and collaboration which helped advance the American grape and wine industry. Ever since Rich passed away in December 2015, three organizations—WineAmerica, N

Trial Wine Tastings, Free Workshops, Networking Socials, and MORE at WIN EXPO Expanded Event Attractions & Features at the 12th Annual WIN EXPO Trade Show & Conference WIN Expo has become THE year-end event for North Coast wine industry professionals to come and celebrate the successes and achievements of the past year, reconnect with colleagues, foster new connections, and prepare for a thriving 2025. The WIN Expo features a robust conference focusing on four distinct tracks, Production & Winemaking, Sales & Marketing, Strategy & Leadership, and Vineyard & Growers, providing winery attendees with current information and education to help overcome the challenges of the times. Trial Wine Tasting Stations! The new exhibit hall trial tastings program features complimentary wine tastings that explore how different products and methods affect wine outcomes. These trials are unique to the Exhibit Hall Floor and are separate from any Conference Session Trials. Le

Early Bird Pricing Starts Now Through End of September Healdsburg, CA, August 27th, 2024 – Wine Industry Network has opened registration for the 12th Annual North Coast Wine Industry Trade Show & Conference (WIN Expo), scheduled for Thursday, December 5th, 2024, at the Sonoma County Fairgrounds and Event Center in Santa Rosa, CA. WIN Expo is the largest trade show and conference focused exclusively on the Sonoma, Napa, Mendocino and Lake County wine regions. The Expo has become THE year-end business and networking event for North Coast wine industry professionals to come and celebrate the success and achievements of the past year, reconnect with colleagues, foster new connections, and prepare for a thriving 2025. The event is set to include nearly 300 exhibitors showcasing the latest products and services as well as outdoor exhibits, trial tastings on the trade show floor and a robust educational conference.  “The WIN Expo has become an integral

The 3rd annual Healdsburg Wine and Food Experience was a weekend-long celebration that featured the best of Sonoma County and world-renowned food and wines. This year's festival showcased the region's makers – farmers, growers, winemakers and chefs – alongside globally recognized wines, highlighting the vibrant culinary diversity, deep connection to agriculture, and sustainable farming practices of Sonoma County. HWFE is deeply involved in the Sonoma County community, making substantial donations from this year’s ticket sales and sponsorships to local organizations that make a meaningful difference in the lives of farmers and their families, including the Sonoma County Fundación de la Voz de los Viñedos. These funds will help support the Leadership Academy and workforce development for vineyard employees and their families, fostering future leaders in both the industry and the community. As well as being co-founders of HWFE, Sonoma County Winegro

Bold Predictions Session 2: New Regulations Impacting the Wine Industry

Healdsburg, CA, March 20, 2024— Registration is now open for Wine Industry Network’s (WIN) second session of the 2024 Bold Predictions: Wine Industry Leadership Conference Series. These virtual sessions will […]