Get ready for love! Find your match with the Outshinery Matchmaker.  Selling wine online isn’t all that different from online dating. Your image is your first impression. What seems like a simple Bottle Shot is actually a decision-making magnet, exactly like a profile picture. Dating website OkCupid offered a report on the influence of profile pictures versus written text. The bottom line was this: the image drives 90% of perception. This is because people are visual creatures (and when we say creatures, we mean that in the kindest way)! Just like that perfect pout in a profile pic, the perfect Bottle Shot will get people to linger longer and hopefully decide: yep, that’s a wine I want to buy. Also as in online dating, there is little room for error. People move with speed, rejecting what doesn’t win them over immediately. And it’s a cluttered market: lots of wine to choose from, lots of bottles that don’t speak for themselves. It