Growth & Collaboration FFW takes a collaborative, partnership-driven approach with our winery partners. In 2025, we participated in more than 20 industry events, helping educate teams, support sales efforts, and drive results through strong, cross-functional alignment. As an extension of the winery team, FFW plays a critical role in both execution and education. Five partners who actively leveraged FFW as a strategic resource achieved the strong growth, collectively shipping an additional 12,800 kegs in 2025. This momentum reflects broader category strength. in the second half of 2025, FFW saw a 12% increase in wine on tap volume compared to the same period in 2024, driven by continued alignment and collaboration across the industry. We welcome the opportunity to further support your keg program. Let us know how we can help or if there are initiatives you’d like to explore together. Contact Us 2026 State of the Market is Here Review the 2025 wine on tap highlights and learn

Wine on tap systems come in all shapes and sizes. Most commonly, we see these systems starting with four taps. This video demonstrates the waste reduction potential of utilizing four reusable steel kegs rather than pouring from bottles. Pouring wine from steel kegs rather than bottles has several other important commercial benefits. Many operators see liquid waste savings from 10-20%, and in some cases upwards of 45%. Operational efficiency is also significantly improved by avoiding staff spending time pulling corks, pre-tasting wines for faults, and constantly restocking fridges & shelves with bottles. More time to focus on customers!

Glass bottle prices are rising, supply chains remain unpredictable, and tariffs continue to add pressure. For many wineries, these challenges are prompting a fresh look at packaging. Wine on tap in reusable steel kegs offers a resilient, sustainable solution that eliminates reliance on glass while protecting wine quality and freshness from the first pour to the last. Switching to kegs can help reduce costs, simplify logistics, and strengthen your sustainability story. Now’s the time to future-proof your business with a smarter, more flexible packaging option. Connect with our team to explore how Free Flow Wines can help you make the shift with ease. Contact Us  

Keg Shipments Are Trending Up. Are You Tapping In? We’re seeing a strong uptick in keg shipments April-June, and the wineries leaning into their wine on tap programs are driving that growth. The data is clear: when kegged wine is presented consistently across on-premise accounts, it moves and builds lasting placements. Operators continually tell us they prefer stainless steel kegs over plastic for quality, reliability, and sustainability. If kegs aren’t part of every on-premise sales conversation, now’s the time to change that. Whether for high-volume pours or premium BTG, wine in keg is delivering results. Let’s keep the momentum going. Your next great account could be one tap handle away. Request Sales Tools Wine on Tap in Tasting Rooms As the wine industry continues to innovate, more and more wineries and tasting rooms are adopting modern solutions to enhance the guest experience. Adopting a wine on tap system in your tasting room does more than improve opera

Sonoma, CA, April 22, 2025 – Free Flow Wines announced the winners of the 12th annual KEGGY Awards, honoring wine on tap leaders for their extraordinary environmental impact and commitment to sustainability. For the first time, the awards are being celebrated in April to align with Earth Month, reinforcing Free Flow’s mission to drive a more sustainable future for the wine industry with reusable steel kegs – a truly zero-waste package. Additionally, Free Flow expanded award categories this year to also recognize winery partners who have saved over 50K and 2MM bottles from the landfill.  “We changed the award schedule to Earth Month to reflect one of our core values: sustainability.” said Rich Bouwer, CEO of Free Flow Wines. “It is an exciting time to be talking about our wine on tap partners. Despite ongoing challenges in the alcohol beverage sector, keg shipments through Free Flow Wines have continued to grow—proving that wine on tap is n

We all love a good tax deduction, and the CHEERS Act brings just that - helping the hospitality and wine industries thrive while promoting sustainability. Just because the election is over doesn’t mean your civic duties are done. The CHEERS Act is bipartisan legislation aimed at supporting taprooms, bars, and restaurants by encouraging energy-efficient draft beer systems. This act not only promotes environmental sustainability but also provides economic relief for the hospitality sector. Your voice can make a difference! Advocate for the CHEERS Act and help your favorite venues thrive while staying green. Click the button below to fill out the form and just like that, your voice has been counted. Let’s toast to supporting our favorite bars, restaurants, and taprooms! Send a Letter

Come by the Free Flow booth 227 at the WIN Expo on December 5, to learn all about the benefits of wine on tap from reusable steel kegs! We want to help wineries expand their zero-waste efforts by switching their by-the-glass wine programs from glass bottles to reusable stainless steel kegs. Not only do reusable steel kegs maintain the highest level of wine quality, freshest pour by-the-glass and improved profitability, but they are reusable for decades lowering your carbon emissions impact. With headquarters in Sonoma, CA, and a production facility in Bayonne, NJ, we can assist you coast to coast.  Free Flow Wines, the pioneer of premium wine on tap, delivers the world’s premium wine brands to the taps of restaurants and large venues nationwide. Free Flow’s keg leasing, filling, and logistics services have allowed the wine and hospitality industries to move to a more sustainable way of offering consumers the freshest, best tasting glass of wine.

As you know, wine on tap offers many benefits including profitability, efficiency, quality, and sustainability. With more establishments recognizing these advantages, there has been an uptick in keg shipments in recent months. Keg growth means increased efficiency, reduced carbon footprint, and more taps available for your delicious wines. We anticipate this growth trend accelerating in the second half of the year. So, raise your glasses and join us in celebrating this exciting wave! See what others are saying about serving wine on tap here.

The last day to vote will be June 24th. The account with the most votes will win this year's award!  Click here to vote now, and share with friends and family to vote too.

Free Flow Wines Unveils New User-Friendly Website, Adding Tools for Wineries, Distributors, Operators, & Consumers  Sonoma, CA, April 22, 2024 – Free Flow Wines proudly announces the launch of its new website, designed to look modern, professional, and to elevate the user experience. With a commitment to quality, service, innovation and sustainability, Free Flow Wines is thrilled to unveil a digital platform that integrates convenience with an intuitive journey into the world of wine kegging, wine on tap draft equipment and availability, and the benefits of reusable wine packaging.   The new website merges the tools and resources from Free Flow’s former educational  website, www.TryWineOnTap.com, under the Free Flow brand. The combined website also makes it easier for consumers to find wine-on-tap close to them and makes it easier for  restaurants and hotels to find which wines are available in kegs in their local market. The  web