The Duckhorn Portfolio, North America’s premier luxury wine company, has selected InnoVint as its winery operating system following a comprehensive evaluation and RFP process. The decision reflects Duckhorn’s focus on modernizing its winemaking operations with a platform and a partner capable of supporting both current complexity and long-term growth. Why The Duckhorn Portfolio Chose InnoVint The Duckhorn Portfolio sought a modern, scalable solution to unify winemaking operations across multiple facilities while maintaining accuracy, compliance, and operational visibility. InnoVint was selected not only for its integrated, production-first platform, but for its deep industry expertise and proven ability to guide complex wineries through system transitions with confidence. “InnoVint stood out as more than a technology provider,” said PJ Alviso, Vice President of Winegrowing at The Duckhorn Portfolio. “During our evaluation of the winemaking software options

Best Wine Club Management Software for Wineries (2026 Quick Guide) Your wine club is likely your most predictable DTC revenue stream. Members buy on schedule. They purchase more outside of shipments. They refer friends. According to Silicon Valley Bank’s State of the U.S. Wine Industry Report, direct-to-consumer revenue, particularly wine clubs, remains one of the most controllable and margin-protective channels for wineries. Yet many wineries are still running their wine club: Manually Across disconnected systems On software not built for winery operations That friction quietly costs money every week. What Wine Club Software Should Actually Do in 2026 At minimum, your system should: 1. Increase retention Flexible club levels and shipment schedules Clear, automated member benefits Customization options that members value 2. Reduce revenue leakage Automated expired card updater Clean billing workflows Fewer manual errors 3. Speed up tasting room enrollment POS-connected s

For years, wineries evaluating new technology have asked the same question: “Can it handle my clubs and tasting room?” While that’s still important, the bigger question today is: “Can this platform help me grow into the future?” For years, wineries evaluating new technology have asked the same question: “Can it handle my clubs and tasting room?” While that’s still important, the bigger question today is: “Can this platform help me grow into the future?” The truth is, covering today’s needs is table stakes. The real opportunity lies in embracing tools that unlock growth and connect wineries to the same ecosystem powering the world’s most innovative ecommerce brands. That’s why more wineries are moving to Shopify, and choosing Awtomic as the engine behind their clubs. Built for the Wine Industry With Awtomic and Shopify, wineries don’t have to choose between tradition and innovation. Our pl

For more than 20 years, Activ8 Commerce has built technology specifically for wineries — and we’re proud to share our latest update. In every tasting room, the moments that matter most happen at the counter — or wherever a guest decides they’re ready to buy. The challenge is making sure your team can meet that moment quickly, without waiting on hardware or wrestling with terminals. Across the industry, the wineries seeing the strongest DTC results this year have focused on a few core operational shifts: 1️⃣ Reduce friction at checkout Guests expect fast, smooth transactions. Long lines or “sorry, this reader is stuck again” moments absolutely impact sales. Tap-to-pay with credit cards — especially when available on mobile devices — helps teams stay fluid and attentive. 2️⃣ Make hardware flexible and affordable Tasting rooms aren’t built like retail stores. Stations need to move. Staff shift positions. Outdoor service expands and co

Azmera unveils odoo for Wine: A Cost-Effective, Fully Integrated ERP Tailored for Winery Operations Napa, September 29th: Azmera today announced the launch of odoo for Wine, a powerful ERP solution designed to help wineries streamline operations, gain real-time visibility across finances, inventory, sales, and purchasing. Using the robust odoo platform and enhanced with wine-specific features, this enhanced wine-specific version offers wineries a modern, integrated alternative to outgrown accounting software and costly enterprise platforms. The full power of odoo for Wine comes from the pre-built integrations: by integrating with industry-leading wine-production apps like BlendedTech, Innovint, and Vintrace, as well as DTC platforms such as Commerce7, odoo for Wine provides a single source of truth for inventory—from additives to bulk and bottled wine - centralizing purchasing and unifying sales across wholesale and direct-to-consumer channels. odoo is a well-established and feat

For years, the direct-to-consumer (DTC) model for wineries was built in clear, separate silos: the Tasting Room team poured and sold wine, the Wine Club team managed membership and retention, and the Marketing team focused on email, text campaigns, and social media engagement. Each department had its own set of responsibilities, tools, and goals. But the wine industry doesn’t look like it did a decade ago. With increased competition, rising costs, shifting consumer behavior, and the pressure of economic uncertainty, wineries can no longer afford to work in fragmented parts. While wineries may have multiple reasons and methods for reaching out, guests experience the brand as a single relationship. The new standard? To build trust and loyalty, outreach needs to feel seamless, coordinated, with a relationship-first approach driven by PCS: Personal Connection Strategies. From Silos to Synergy The PCS model isn’t just a philosophy—it’s a framework for unifying your D

With the U.S. wine industry under pressure from declining sales, shifting consumer trends, and economic headwinds, Sonoma County’s vintners and grape growers are coming together in an unprecedented way to confront these challenges – and chart a positive path forward for the local industry. A steering committee of regional leaders has been formed to explore establishing the Sonoma County Wine Improvement District (WID) to provide stable, strategic funding for the long-term strength and sustainability of Sonoma County’s wine and agricultural economy.  The stakes are high. The marketplace is changing rapidly and maintaining the status quo is not an option. The wine industry is facing challenges like never before which must be addressed to reverse the decline and grow the overall wine category.  This effort is significant and grounded in a fundamental truth: grape growers and vintners are inextricably connected, and the success of one depends on the strength o

Come Over October: Catch the Wave of Enthusiasm

How wineries, associations, retailers and more are bringing the Come Over October campaign to life One benefit of judging in wine competitions is meeting

The global bulk wine market reaches the midway point of 2024 with activity levels ostensibly healthier than they were at the same stage of last year. This is owed largely to two factors: generic white wine is in something of a supply-demand balance, globally-speaking, following the short 2023 harvests in Italy and Spain and 2024 harvests in Chile and South Africa; and removal, in March, of China’s punitive import tariffs on Australian wines has quickly rejuvenated Australia’s red wine shipments.  Beyond this, the global bulk market lacks a unifying good news story. Chile is enjoying a genuine rebound in international demand after a sharp drop in 2023: its bulk wine shipments were up 21.48% in January-April versus the first four months of last year, when they were down 18.9%. But Argentina, France and South Africa continue to see shrinking export sales, Californian pricing is softening as US retailer/distributor need remains limited, and activity in Europe beyond generi

The 3rd annual Healdsburg Wine and Food Experience was a weekend-long celebration that featured the best of Sonoma County and world-renowned food and wines. This year's festival showcased the region's makers – farmers, growers, winemakers and chefs – alongside globally recognized wines, highlighting the vibrant culinary diversity, deep connection to agriculture, and sustainable farming practices of Sonoma County. HWFE is deeply involved in the Sonoma County community, making substantial donations from this year’s ticket sales and sponsorships to local organizations that make a meaningful difference in the lives of farmers and their families, including the Sonoma County Fundación de la Voz de los Viñedos. These funds will help support the Leadership Academy and workforce development for vineyard employees and their families, fostering future leaders in both the industry and the community. As well as being co-founders of HWFE, Sonoma County Winegro