Marketing budgets may be getting leaner but visitor expectations sure are not. One of the smartest moves a winery can make isn't a bigger spend: it's a shared one. Pooling resources with neighboring wineries doesn't dilute your brand. It amplifies it, elevates your entire area as a destination, and gives visitors a richer experience that keeps them coming back. At HipMaps we create custom-designed maps with an app that help wineries amplify their marketing, enhance the visitor experience, and easily refer business to each other in a unique and engaging way. Here's how it works: a group of wineries — whether a formal association like Alexander Valley Winegrowers or an informal collection of neighbors — pools together to create one beautiful, branded map featuring all of their locations, in the style and branding that reflects their area. Hear from HipMaps Founder Rachel LeRoy, see examples of how Alexander Valley Winegrowers and others are utilizing their Hip

2021 Wine & Weed Symposium  Registration is Now Open! In-Person Event Continues to Focus on the Exploration  and the Impact of Cannabis. Learn More / Register Now  After a hiatus in 2020, we are excited to announce that registration is open for the 5th Annual Wine & Weed Symposium, scheduled for August 5th, 2021 at the Hyatt Regency Sonoma Wine Country in Santa Rosa, CA. The full-day business-focused conference will explore the latest information surrounding the impact of legalized recreational cannabis on California’s wine industry and will focus on bringing together wine & cannabis industry thought leaders & innovators to review emerging trends in consumer behavior, the impact on tourism in states where recreational cannabis is legal, alcohol beverage companies investment activity in cannabis and more. In addition to the conference sessions, attendees have the opportunity to visit with exhibiting wine and cannabis companies, enjoy a beauti