Join winery leaders and industry experts to explore the strategies shaping the future of wine sales. The wine industry is entering a period of significant change. Consumer behavior is shifting, visitation patterns are evolving, and the traditional paths to market are being redefined. To succeed in this environment, wineries must rethink how they attract customers, build lasting relationships, and grow their brands. The Wine Sales Symposium, taking place on Wednesday, May 13, brings together winery leaders and industry experts for a full day focused on the strategies shaping wine sales today and in the years ahead. This year’s program explores critical topics that will cover: • Hospitality Innovation: Reimagining tasting room experiences to attract Millennials and Gen Z through values-driven programming, experiential design, and strategic partnerships • Wine Club and Customer Retention: Data-driven approaches to reducing churn, building membership value,

We proudly announced the recipients of the inaugural WISE Rising Stars Scholarships during a live presentation at the DTC Wine Symposium last week, celebrating the next generation of DTC wine industry leaders in front of more than 500 winery professionals. As one of the event’s original sponsors, WISE continues to invest in the Symposium’s mission of education, collaboration, and forward‑thinking leadership. The Rising Stars Scholarships extend that commitment—supporting people, developing leadership, and strengthening the DTC community across the industry. The Rising Stars Scholarships received an overwhelming response from across the country. The strength of applications prompted Commerce7 to step in and match one of the scholarships, allowing WISE to expand the program and support additional recipients. Join us as we raise a glass towards this year's recipients! Kelsey Gomes is the DTC Marketing Manager at Lange Twins Family Winery & Vineyards. Upon re

Napa/Sonoma, CA — December 1st, 2025 — RedChirp and WISE (Wine Industry Sales Education) today announced a forward-looking, solutions-driven webinar designed to help wineries solve one of the most urgent challenges facing Direct-to-Consumer (DTC) wine sales today: capturing accurate guest data and the express written consent required to power effective outreach, build lasting relationships, and grow revenue.  This collaboration—led by WISE Partner Liz Mercer and RedChirp Cofounder Jennie Gilbert—was born from a shared recognition that the old “hospitality-first, follow-up-later” model is no longer enough. With tasting room visitation softening, consumer spending tightening, and compliance rules continually evolving, brands must become more proactive in their outreach. Yet most wineries are missing most of the reliable email addresses, phone numbers, and compliant opt-ins needed to keep conversations going after the visit.  Recent WISE

For years, discounting has been the default lever wineries pull to spark sales and reward loyal customers. But in today’s crowded marketplace, deep discounts can erode brand value and condition customers to buy only when the price drops. There’s a better way: loyalty points programs. Retention, without discounting, comes from making customers feel known, valued, and part of something special. They’ll stay not because it’s cheaper, but because it’s theirs. Instead of discounting away margin, wineries can encourage repeat visits and purchases by offering rewards that feel aspirational, personalized, and memorable. Loyalty points add up over time, giving guests a reason to come back again and again, all the while protecting your brand’s premium image. 10 Reasons Why Loyalty Points Work Shift from price to experience. Points reward frequency and engagement, not bargain hunting. The program should reinforce experience, access, and emotional loyalty, not

Adapt, Connect, Thrive: Why Sales & Marketing Leaders Can’t Miss this Event In a time when the wine industry is facing headwinds on every front—rising inventories, demographic shifts, changing consumer preferences, and continued economic pressure—many wineries are grappling with how to evolve their approach to sales and marketing. The upcoming Wine Sales Symposium, taking place May 14th at the Hyatt Regency Sonoma Wine Country in Santa Rosa, was created specifically for wine sales and marketing professionals who are ready to embrace change and seek out the strategies driving real growth in today’s marketplace. Hosted by the Wine Industry Network, this one-day, in-person event brings together top-performing wine brands, leading industry voices, and innovative thinkers for a focused, no-fluff conversation about what’s working—and what’s not—in the business of wine. There are wineries out there that are doing well, but they’re not

Wine Sales Symposium Insights, advice, and actionable takeaways for wineries looking to grow sales and profits. Join us May 14, 2025, in Santa Rosa, CA for the Wine Sales Symposium, a one-day event designed to equip wineries with the insights, strategies, and tools needed to thrive in today’s competitive market. This year’s symposium kicks off with the State of the Industry session, offering a deep dive into current market trends, shifting consumer behaviors, and where new growth opportunities are emerging. From there, attendees will explore a wide range of sales-focused sessions covering everything from brand-building through archetypes and earned media strategies, to modern approaches for wholesale success, wine club growth, and social media engagement. The day will conclude with a dynamic panel, Cracking the Code, featuring wine brands that are not just surviving—but thriving—in today’s challenging market. These leaders will share real-world strate

The 5th Annual Par Then Bar Open® (PTBO) Golf Tournament is back on May 16, 2025, at Eagle Vines Golf Club in American Canyon—and this is your chance to be part of an exclusive wine industry tradition that blends competition, camaraderie, and connection. Why Play in PTBO? This one-of-a-kind industry event, presented by APS Packaging & MBF North America, is more than just a golf tournament. It’s a chance for winery professionals, suppliers, and service providers to step away from the daily grind and enjoy a fun, relaxed atmosphere while building meaningful industry connections. With a field of industry professionals from across the wine sector, PTBO creates the perfect setting for networking—whether it’s chatting between holes, sharing a meal at the post-game dinner and awards ceremony, or celebrating at the after-party with music and an open bar. What Are the Requirements? Wineries are welcome to play in the tournament for free! A compl

Par Then Bar Open Golf Tournament: Where Wine Industry Networking Meets Opportunity Beyond branding—connect with key decision-makers in a relaxed, high-impact setting The Par Then Bar Open® (PTBO) Golf Tournament, presented by APS Packaging & MBF North America, will be held on May 16, 2025, at Eagle Vines Golf Club in American Canyon. The tournament is celebrating its 5th anniversary this year, so it is your chance to be part of an exclusive wine industry tradition that blends competition, camaraderie, and connection. This event is more than just a day on the greens—it’s a unique opportunity for wine industry vendors to build valuable relationships, enhance brand visibility, and foster meaningful relationships within the wine and spirits community.  Why Sponsor PTBO? Sponsoring PTBO isn’t just about having your logo on a sign—it’s about engaging directly with key decision-makers in a relaxed and social setting. With attendees ranging f

A fresh start deserves fresh tools. As you step into 2025, it's time to transform your customer experience and streamline your operations with Activ8 Commerce—the industry’s leading expert in Direct -To-Consumer All-in-one Solutions. Why Activ8 Commerce? Seamless Integration: Our all-in-one CRM, POS, Club, and eCommerce cloud solution is designed by experienced developers who understand your needs. Lightning-Fast POS: Experience unparalleled speed and efficiency, ensuring every transaction is smooth and satisfying. Truly All-in-One Solution: Avoid the hassle and cost of juggling multiple third-party apps—we’ve got everything you need under one roof. Boost Efficiency: Automate tasks with confidence, knowing our tools are built by industry veterans to help you focus on your customers. Drive Growth: Leverage our expert insights and personalized marketing to make smarter, data-driven decisions. Outstanding Support: Our dedicated t

Industry Leaders Gather at vinSUITE's Virtual Wine Club Symposium 2024 Two-day free event features industry insights and data-driven strategies for wine club growth. Napa, CA – July 8, 2024 vinSUITE announces its 2nd Annual Virtual Wine Club Symposium, scheduled for July 16-17, 2024. Building on last year's success, this free, virtual two-day event offers wine club professionals cutting-edge insights on industry trends, AI applications, and data-driven strategies to boost member engagement and retention. Last year's inaugural event attracted over 200 registrations and received overwhelmingly positive reviews. This year, the symposium has already surpassed that total, indicating growing interest and the value it provides to the wine industry. "In today's rapidly evolving wine industry, staying ahead of the curve is crucial," said Jason Curtis, President of vinSUITE. "Our symposium brings together top experts to provide actionable strategies that wi