Sonoma, CA – April 22, 2026 – Free Flow Wines announces the winners of the 13th Annual KEGGY Awards, honoring outstanding partners who are advancing sustainability, quality, and innovation across the wine and hospitality industries. Now aligned with Earth Month, the KEGGY Awards continue to spotlight the environmental and operational benefits of wine on tap, while celebrating the growing community of wineries, distributors, and on-premise operators leading the charge. FFW & Partners’ Cumulative Impact to Date: 45,448,130 bottles saved from landfill 80,827,751 lbs. of CO₂ emissions prevented from entering the atmosphere New in 2026, Free Flow Wines has expanded its award categories to recognize excellence across a broader set of hospitality leaders. These new honors celebrate accounts that demonstrate a strong commitment to reusable stainless steel kegs, investment in draft beverage quality, and a dedication to elevating the overall guest experience. New categories include Best Ho

November 13, 2025 1:00 p.m. to 5:00 p.m. Soper Reese Theater 275 S. Main St., Lakeport Join us for an engaging afternoon that brings together growers, winemakers, and industry professionals to explore what makes Lake County winegrapes truly distinctive. Through guided tastings, insightful discussions, and expert-led panels, this event will highlight the character, variety, and innovation that define our region. Register now to secure your seat for this special half-day tasting and learning experience. Program highlights: Aromatic Whites – Explore how Lake County’s high elevations and varied microclimates shape these fragrant, expressive wines. Sauvignon Blanc Comparison – Side-by-side tastings that reveal how Lake County terroir and grower–winemaker collaboration define the region’s signature variety. Alternative Reds – Discover lesser-known reds that thrive in Lake County’s volcanic soils and diverse vineyard sites. Cabernet Sauvignon Co

Sonoma County Winegrowers Focus on Creating Experiences to Engage New and Existing Wine Lovers SANTA ROSA, Calif. (January 17, 2025) – For over a decade, Sonoma County Winegrowers has been at the forefront of innovation, forging powerful partnerships with iconic brands like John Deere, Ford Pro, Wilbur Ellis, Landry’s, and the San Francisco Giants. As unveiled at this week’s annual Dollars & $ense meeting, held virtually, 2025 marks a year dedicated to “Renewing, Building, and Growing” these renowned programs, expanding their reach, amplifying the Sonoma County story, and setting new benchmarks in excellence. As Karissa Kruse, president and chief executive officer of Sonoma County Winegrowers, started her presentation with a review of the past twelve years since she joined the organization, it was clear that the results in building the brand’s visibility over the years has been successful. From being world leaders in sustainability, to sports ma

Local Growers Gather to Celebrate Ten Years of Sustainable Winegrowing  SANTA ROSA, Calif.  (January 31, 2024) – Each year, when many of Sonoma County’s 1,800 certified sustainable winegrape growers gather for the Sonoma County Winegrowers’ (SCW) annual meeting, they want to know what is next for one of the world’s most sustainable winegrowing regions. Today, they learned the answer to their question: Sonoma County Winegrowers will embark on a major collaboration with one of the world’s most iconic brands, John Deere Company. The collaboration with John Deere will be an addition to SCW’s innovative Farm of the Future, a living lab for the future of agriculture and an innovation accelerator. Through this living lab, Sonoma County winegrowers and innovative companies can pilot concepts that may eventually result in game-changing solutions that can be shared with farmers across the country and around the world. John Deere is the latest co

In recognition that climate impacts and marketplace dynamics are becoming more frequent and extreme for farmers, the Sonoma County Winegrowers invited experts from some of the country’s most iconic and innovative companies to gather in Sonoma County last week for its inaugural Farm of the Future Summit.  These leaders answered a call to action to collaborate with farmers in Sonoma County to ensure the future of agriculture.  They convened to plan, identify challenges and discuss potential collaborations and pilot projects that will be tested throughout Sonoma County’s certified sustainable vineyards.    The summit, hosted by Sonoma County Winegrowers and facilitated by a leading professor from the Wharton School of Business, provided ample proof that the county has become a global leader for sustainability and regenerative agriculture.  In fact, Sonoma County’s certified sustainable vineyards are already serving as “living labs” f

Afternoon Brief, June 1st

US Department of Labor Investigations of Labor Contractors, Vineyard Yield $231K in Penalties, Recover $129K in Back Wages for 353 Agricultural Workers: Home to thousands of winemakers who produce 80 percent of the wine in the U.S., California vineyards also yield their share of unscrupulous employers who profit by taking advantage of migrant and seasonal farmworkers as the harvest season approaches...

Afternoon Brief, October 18th

US Department of Labor Finds California Grape Grower Illegally Gave Wage, Hour Preference to H-2A Visa Holders at Expense of US Workers: Investigation recovers $54K in lost wages for 14 affected workers in Sonoma County...

79% of Consumers Are Changing Their Purchasing Preferences

According to a study by the International Trade Center presented by Raimundo Swett of Prochile, the trend in the main markets of the wine industry. Buenos Aires, May 31, 2022–The […]