The Wine Sales Symposium is an in-person event focused on delivering insights, advice and predictions from industry experts to wineries looking to grow sales and profits. This year’s program will include sessions on navigating the competitive wholesale channel with insights from thriving wine brands as they share their strategies for succeeding in the competitive landscape. The Symposium will host eleven engaging sessions, among which are two data-focused presentations that will provide attendees with an in-depth look at the current state of the wine industry, key insights on consumer demographics, motivations, and behaviors, and how data-driven decision-making can provide a competitive edge and ensure long-term growth. The conference will also cover customer communication best practices, converting website traffic into revenue, wine club retention strategies and more. Register here

Healdsburg, CA, March 1, 2023 – Wine Industry Network (WIN) has opened registration for the Wine Industry Sales Symposium, a one-day educational conference that will be held on Thursday, May 11, 2023, from 8:30 a.m. – 4:00 p.m. at the Hyatt Regency Sonoma Wine Country, in Santa Rosa, Ca.  Leveraging experts from all facets of the wine industry, the program will kick-off with an in-depth look at how the wine category is performing overall and what the key indicators could mean for near-future sales. The conference will touch on all aspects of sales and marketing, including 3-Tier and Direct channel strategies, packaging innovations, pricing and public relations programs, and attendees will leave with tactical advice, insights and predictions they can apply to their own business models. This year’s topics will include: Data-Driven Insights: Sales Trends and Predictions Adapting Your PR Strategy for an Evolving Media Landscape Strategies & Tactics for Enga

Afternoon Brief, March 1st

Registration Is Open for the Wine Industry Sales Symposium In-Person Event: Wine Industry Network (WIN) has opened registration for the Wine Industry Sales Symposium, a one-day educational conference that will be held on Thursday, May 11, 2023, from 8:30 a.m. – 4:00 p.m. at the Hyatt Regency Sonoma Wine Country, in Santa Rosa, Ca...

The wine marketplace continues its post-pandemic shifts.  By Laurie Wachter The August 24 Wine Industry Sales Symposium consisted of four sessions covering the value of DTC and sales data in boosting sales, planning for the holidays, corporate gifting and luxury marketing strategy. Here’s a quick look back. Using Data Analytics to Optimize DTC Pricing and Inventory Depletion Costs have risen exponentially since the onset of the pandemic, making it even more critical to use data analytics to guide wine pricing to maximize profits.  “Wineries have an amazing amount of data from their POS systems and wine clubs that can be used to build a depletion curve, price elasticity estimates and predictive models,” says Bob Terzotis of Mather Economics.  Jim Moroney reached out to Mather after opening Sixmilebridge Vineyards (Paso Robles, Calif.) during the pandemic. “We were running out of Cabernet Sauvignon partway into our first vintage. I needed to raise t

Wine Sales Strategies Shaped and Sharpened by the Pandemic

After a challenging year of adjusting their businesses to pandemic conditions, some wineries that flipped their sales models and tried new strategies are reporting success...

Paul Thienes, Founder & CEO / eCellar will present a product demonstration of eCellar's DTC Platform - A Single Source of Truth for Wineries at the Wine Industry Sales Symposium May 25, 1:00-1:30 PM and May 26, 1:00-1:30 PM. What will be covered: We understand that wineries have pivoted significantly to accommodate changing consumer demands of virtual wine tasting, eCommerce & club purchases, and safe visitation to the winery by reservation. From reservation placement to point of sale transaction in the tasting room, using a single-database platform that provides a single source of truth of customers and their interactions across all sales channels & brands is imperative. We will demonstrate how wineries working within eCELLAR's unified platform and ever-powerful workflows, keep their customers engaged and coming back for more wine purchases across all sales channels. Register to attend the Wine Industry Sales Symposium for free and check the eCELLAR product de

Wine Industry Sales Symposium Opens Registration: Wine Industry Network (WIN) announced today that registration is now open for the Wine Industry Sales Symposium, a two-day educational conference focused on both wholesale and the direct-to-consumer sales channels. The virtual event is scheduled for Tuesday and Wednesday, May 25th and 26th, from 9:00 a.m. to 12:00 p.m. PST. Registration is free for wine industry professionals... The post Afternoon Brief, April 14th appeared first on Wine Industry Advisor. Url:https://wineindustryadvisor.com/2021/04/14/afternoon-brief-1843?utm_source=rss&utm_medium=rss&utm_campaign=afternoon-brief-1843 Published Date:Wed, 14 Apr 2021 21:37:34 +0000 

Symposium Tracks Will Focus on Wholesale and Direct to Consumer Channels  Healdsburg, Calif.—April 14, 2021—Wine Industry Network (WIN) announced today that registration is now open for the Wine Industry Sales Symposium, a two-day educational conference focused on both wholesale and the direct-to-consumer sales channels. The virtual event is scheduled for Tuesday and Wednesday, May 25th and 26th, from 9:00 a.m. to 12:00 p.m. PST. Registration is free for wine industry professionals. “Pivot” was the over-used phrase for the wine industry in 2020. Between the global pandemic, lockdowns, and fires that raged across the U.S. western coast, professionals in all sectors of the industry had to shift gears in order to navigate the uncertainty that ensued—particularly when it came to sales and marketing. Now, in 2021 WIN invites you to put “pivot” aside and look ahead at the industry’s new trajectory.  “As is often the case, challe

WHAT IS THE WINE SALES SYMPOSIUM? The Wine Industry Sales Symposium is a two-day educational conference focused on new information and innovation in both the wholesale and direct-to-consumer sales channels. The event is geared toward small to medium-sized wine businesses looking for new insights into ways to increase profitability. The FREE two-day symposium will feature experts from all sectors of the industry. Our mission is to provide every attendee with tools and actionable takeaways to help their business be in the best position to thrive as we navigate toward a more dynamic future for the wine industry. Find out more about the Wine Sales Symposium here