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Join Vineyard Team and Paso Robles Wine Country Alliance for a focused half-day 2026 Industry Update designed to help you navigate what’s happening now—and what’s coming next! Hear directly from industry experts as they break down the trends, risks, and opportunities shaping grape growing in 2026. 📅 Wednesday, May 20 | 9:00 am-12:00 pm; tickets include lunch from 12:00-1:00 pm ➡️ at Springhill Suites in Atascadero 🎟️ Reserve your spot* >>> https://secure.qgiv.com/for/2026tailgatesevents/event/2026-industry-update/ --- Event sessions include: 📊Grape Market Update & Industry Outlook Get clarity on what’s happening in the grape market and what it means for your operation: - Key trends shaping pricing and demand - Vineyard removals and supply outlook - What to expect in the next 12+ months Speakers: Audra Cooper & Eddie Urman (Turrentine Brokerage) --- 💰 Grants & Funding Opportunities Panel Learn how to access and successfully use available funding: - Where to
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The 3rd Annual State of Winery Health Survey Is Now Open
The 3rd Annual State of Winery Health Survey is now live, and winery professionals are encouraged to participate. The goal: to gather real, actionable data on the financial, operational, and cultural health of the wine industry and create benchmarks that help winery teams make smarter, data-informed decisions.
The survey is open to all winery professionals, is completely anonymous, and takes less than 10 minutes to complete. All participants will receive early access to the results and be entered to win one of two $500 gift cards.
Last year's survey revealed several trends that are reshaping how the industry thinks about winery performance and business health:
80% of wineries report stable or growing sales, and 82% are profitable or have a plan to get there within 1–2 years
Wineries embracing modern technology are 50% more likely to see sales growth
Only 38% of wineries know their per-product profit margins, but those that do are more likely to be profitable
Wineries engaged in their local communities are 3x more likely to be profitable and report increasing sales
90% of leaders rate their workplace culture positively, while only 58% of winemaking staff feel the same
The results from this year's survey will build on those insights, giving winery leaders and professionals better visibility into how their peers are managing costs, pricing strategies, team dynamics, and long-term resilience across a rapidly changing market.
Take the survey here: https://www.surveymonkey.com/r/2026-winery-health-win
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March 30, 2026
Wine Ignored Influencers. Now It Needs Them. The wine industry once mocked influencers. Now, even Forbes is saying we may need them. As wine faces declining consumption and changing buyer behavior, the voices once dismissed as “unserious” are starting to look a lot more powerful. Read the Forbes article → What’s interesting is, we’ve been talking about this shift for a while. Last year, we hosted a webinar with MiniSocial on how wineries can use micro-influencers and user-generated content (UGC) to drive engagement and sales. Here’s what still holds true: UGC outperforms brand content—everywhere Content created by real customers feels more natural—and consistently drives higher engagement across social, ads, and email. Micro-influencers build trust faster Smaller audiences, but far more engaged—and far more believable than traditional ads. Your customers are your best marketers UGC shows how people actually experience your wine&md
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March 18, 2026
Event Type: Seminar
Location: Springhill Suites 900 El Camino Real Atascadero, California 93422
Date: 5/20/2026
Join Vineyard Team and Paso Robles Wine Country Alliance for a half-day Industry Update bringing together growers, experts, and advocates for a timely pulse check on grape markets, grower resources, and state-level developments shaping our region in 2026. This ticketed* event includes lunch and will feature: Grape Market Update & Industry Outlook – A look at current bulk wine and grape market trends, supply and demand dynamics, and what they mean for your business decisions this season. Grants & Funding Opportunities Panel – Moderated by an experienced grower, this conversation brings together funding and program specialists who work directly with agricultural grants and cost-share programs. Learn what opportunities are available, how to position your operation for success, and what makes a strong application. Policy & Advocacy Update – Michael Miiller of the California Association of Winegrape Growers shares key statewide developments and policy prioriti
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When we launched the Sustainable Winegrowing Podcast in 2016, we weren’t sure where it would go. Now, 300 episodes later, it’s become a go-to resource for growers, researchers, educators, and wine industry professionals dedicated to sustainability. To mark this milestone, we flipped the mic around and interviewed our host, Craig Macmillan, PhD — long-time vineyard and winery professional, educator, and now podcasting veteran — to reflect on some favorite episodes, meaningful moments, and what’s ahead. From Zoom Recordings to Global Reach Craig began hosting when the podcast was just an idea sparked by the Vineyard Team’s goal to make sustainable winegrowing knowledge more accessible. “I wasn't a podcast listener at all,” Craig admits. “But I said sure, why not? Let's try it.” Since then, the show has featured scientists, growers, and innovators from all over the world, creating a ripple effect of conversations and c
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January 20, 2026
Presented by Vineyard Team, the Sustainable Winegrowing Podcast continued to be a go‑to resource for vineyard and winery professionals, delivering timely, practical insights straight from researchers and growers shaping the future of sustainable viticulture. From hybrid grapes and soil health to AI‑driven climate strategies and market dynamics, last year’s five most listened‑to episodes offered information listeners can apply immediately in their operations. Beyond Foxy: The Case for Hybrid Winegrapes Episode 274 | Listen now Forget everything you thought you knew about hybrid grapes. Adam Huss (Centralas Cellars) makes the case for these resilient, quality-driven varieties and why they’re gaining traction in a warming world. Fungicide Resistance in Powdery and Downy Mildew: 10 Years of Vineyard Research Episode 278 | Listen now Ismail Ahmed Ismail (South Australian Research and Development Institute) unpacks a decade of data on fungicide resist
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Are you or your parent/guardian employed or contracted by the California vineyard and winery industry? Mark your calendar: Juan Nevarez Memorial Scholarship applications are open from February 2 through March 31, 2026. Scholarships are awarded based on financial need, academic excellence, and community, work and/or caregiver responsibilities. Multi-year scholarship awards range from $1,000 to $6,000 per student per year. The number of scholarships awarded is based on fund availability. 2 Ways to Share this Opportunity: Both are available in English and Spanish! 8.5x11’ flyer Paycheck inserts: Spanish | English Learn more about how to apply. In partnership with Must! Charities.
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Most wineries still send the same message to everyone—and leave money on the table. In Session #2 of the Wine Club Symposium, Laura Simons (Simons DTC Consulting) and the team at Enolytics show how targeted segmentation turns “almost” into “I’m in,” boosts retention, and creates predictable DTC revenue—without deeper discounts. â–¶ Watch the Full Session (Free Replay) What You’ll Learn Club vs. Non-Club: Convert high-potential buyers with member-only perks and short-window join offers. At-Risk & Lapsed: Re-engage 6–12-month gaps with “welcome back” bundles and quick pulse surveys. Potential Churn Members: Catch early signals (skips, fewer add-ons) and save with holds, swaps, and plan changes. High-Value VIPs: Use micro-exclusivity (library drops, small-lot access, VIP invites) to deepen loyalty. First-Time Buyers & Recent Converts: A 30-day path that turns a one-time order into a new me
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Kick things off Monday, November 10 with an exclusive welcome event at Center of Effort Winery, then join us for two full days of seminar, and networking on November 11–12 at the Madonna Inn Expo Center in San Luis Obispo. What to expect: • Expert-led sessions & cutting-edge research on soil health, climate-smart farming, ag-technology, and more • Practical, field-tested strategies you can implement immediately • Earn continuing education hours as you learn • Networking opportunities with fellow growers, researchers and sustainable ag businesses Whether you’re looking to deepen your technical know-how, explore new innovations, or forge partnerships across the industry, the Sustainable Ag Expo delivers practical value for every ag professional. 🔗 View the full in-person schedule and secure your spot.
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FLASH2 has found a fantastic home at ONX Wines in Paso Robles! Congratulations on your automated pH, TA and SO₂ titrator, Phoebe Bartoldus.🍷 From all of us at Admeo, we thank you for your trust in us to support your lab and are so happy your Y15 has a new friend!
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