The fourth edition of Wine Future addresses the challenges that the wine industry faces today. The conference is a gathering of the most influential and respected names of the wine business, as well as voices from other sectors and competing industries. The goal is to offer solutions and inspire the many companies and individuals affected around the world. The conference will address the most important challenges the industry is facing, with a special emphasis on: How to engage new consumers (Millennials and Generation Z) The opportunity of diversity, equity, and inclusion Operating in an unstable global economy Addressing competition from Alternative beverages How to better communicate and promote wine and its related activities Dealing with all of the above while improving sales Register here.

Afternoon Brief, May 26th

Going Lo and No: Is This a Sustainable Trend?: Much has been written about the burgeoning trend towards “better for you” beverages in the wine space. It’s definitely a thing. But, is it a sustainable thing?...