Your Current Marketing Won't Work for Younger Wine Drinkers The generational shift in wine consumption is happening faster than most wineries are prepared to handle. According to Wine Intelligence's US Wine Consumer Trends 2025 report, millennials will surpass baby boomers as the largest wine-consuming demographic by value this year. Meanwhile, the oldest members of Gen Z (born 1997-2012) are now turning 28 and developing their own distinctive wine preferences. The problem? Most wineries continue marketing as if their primary audience is still over 55. The messaging, channels, and tactics that worked for boomers actively repel younger buyers. Let's examine what actually works when marketing to these crucial demographics. What Younger Wine Consumers Actually Want Millennial Wine Drinkers (Ages 29-44) Millennials approach wine fundamentally differently than their parents: What They Value: Transparency about production methods and ingredients Sustainable and ethical busines

The ninth annual Rich Smith Award of Excellence for outstanding contributions to the American grape and wine industry was presented today to Emily Hodson, the winemaker at Veritas Vineyards and Winery, a co-owner of Flying Fox Vineyards and Winery, and an active leader in the Virginia wine industry. Members of the Smith family and sponsoring organizations present the Rich Smith award to Emily Hodson (third from left). The prestigious award annually reflects the spirit and accomplishments of the late Richard (Rich) Smith, founder of Valley Farm Management and Smith Family Wines in California’s Santa Lucia Highlands wine region in Monterey County. Rich was first and foremost a family man, but also a successful grape grower and winery owner, and a highly respected colleague known for the combination of passion, commitment and collaboration which helped advance the American grape and wine industry. Ever since Rich passed away in December 2015, three organizations—WineAmerica, N

The wine industry is steeped in tradition, but let’s be real—it’s time to shake things up. Younger demographics aren’t buying into the same old wine marketing tricks or outdated experiences. Want to grab their attention (and their dollars)? Then it’s time to think bold, fun, and modern. You Don’t Have to Do It All—Start Small and Stay True to Your Brand Attracting younger wine lovers doesn’t mean you need to overhaul everything or abandon your roots. Instead, consider making a few strategic shifts that align with your brand. Maybe your website keeps the traditional tasting notes, but you have fun with social media. Maybe your weekends are reserved for 21+ reservation-only tastings, but your weekdays are more relaxed and family-friendly. The key is finding what works for you and your audience. Now, let’s dive into some ideas. 1. Flex Your Wine Club Options Your wine club isn’t working for everyone. Sure, your loyal members lov

OAK FARM VINEYARDS AND STEELBOUND DISTILLERY TAKE TOP HONORS IN 2024 LOS ANGELES INVITATIONAL WINE & SPIRITS CHALLENGE  MARCH 6, 2024 – Winners have been announced in the third annual Los Angeles Invitational Wine & Spirits Challenge. A Barbera from Oak Farm Vineyards in Lodi, Calif., and a Bourbon from Steelbound Brewery & Distillery in Ellicotville, N.Y., topped their fields to be named Best of the Best.  The competition was established in 2022, in conjunction with Los Angeles-based beverage professionals (representing both the on- and off-premise channels), to highlight the best of the best wine and spirits producers in the world, and to introduce those producers to the largest market of consumers in the United States.  Judging took place February 26-28, 2024. Says event producer Debra Del Fiorentino of Wine & Spirits Competitions Management & Production, “The competition grew again this year to attract close to 1,100 entries, and our

SALINAS, CA — October 28, 2020  –  Scheid Family Wines is pleased to announce that Heidi Scheid, Executive Vice President of Scheid Family Wines, has been selected as Person of the Year for the wine industry’s prestigious Wine Star Awards, produced and presented by Wine Enthusiast Magazine. Now in its 21st year, the awards annually […] The post Heidi Scheid Awarded “Person of the Year” Wine Star Award from Wine Enthusiast Magazine appeared first on Wine Industry Advisor. Url:https://wineindustryadvisor.com/2020/10/28/heidi-scheid-awarded-person-year-award?utm_source=rss&utm_medium=rss&utm_campaign=heidi-scheid-awarded-person-year-award Published Date:Wed, 28 Oct 2020 18:11:24 +0000