They're not wearing capes. They're wearing vests and carrying iPads and managing wine clubs and running tasting rooms and trying to figure out why last month's numbers don't match. They're superheroes all the same. In the wine industry, when are data superpowers unlocked? Usually it starts with one moment. A report that used to take an hour and a half is just there. A heat map that used to be built manually in Excel now takes two clicks. A segment gets run, an email goes out, and the winery sells more wine. It happens every day. Not once a quarter when the board report is due. Every day. That's what a superhero looks like. It’s not about being a “tech person.” It's about being willing to look at what your data is actually telling you — about your customers, your club, your tasting room, your next email. We're going to be putting the spotlight on the superheroes themselves at two upcoming events. If you're curious about what your data could actually be doing for you, these are worth you

First, let me say Thank You, so much, for your positive feedback to last week's Enolytics 101 post about how to make money using wine data. Actionable steps. Tangible results. That's the goal. This week, we're taking it even further and making it super (super) easy for you to access the information you need to sell more wine using your data. We've eliminated "lack of time" as a reason not to do this. How? We've pre-populated ENO PRESET CAMPAIGNS, and they're right there in the Bookmarks section for any Enolytics user to pull up, using your winery's own data. We're starting with TWENTY preset campaigns. Every time you click on any of them, the report will populate with your own updated data, based on your customers' buying behaviors. Here are some examples of the reports that address pain points we hear from wineries every single day: Manage Customer Attrition: We show you your own winery's customers to watch, customers at risk, and cus

It’s where the rubber meets the road. Making money, that is, through a winery’s own data. Is it possible? And is it actually happening right now? Yes, it is. And yes, it is. Let me describe four recent examples, and then offer some considerations about the “how-to” logistics that can help you do it too. EXAMPLE ONE A winery that is newly working with Enolytics experimented with the software for two weeks. They focused on “micro” offers, that yielded high AOV within highly targeted and specific audiences. They ran three campaigns, and we helped them to measure the results. The winery reached out to customers who bought BOTH the 2019 and 2021 release of the same wine. They also reached out to customers who bought EITHER the 2019 release or the 2021 release of the same wine. Together, these campaigns generated $48,000 in revenue, with an AOV of $745. The third campaign offered a large format bottle, which generated $2,200 in revenue with an AOV of $833