The Wine Industry Sales Symposium is an in-person conference focused on delivering insights, advice and predictions from industry experts to wineries looking to grow sales and/or profits. This year's program will kick off with an in-depth look at how the wine category is performing overall and what the key indicators could mean for sales in the near future. The conference will also touch on every aspect of sales and marketing efforts including 3-Tier and Direct channel strategies, packaging innovations, pricing and public relations programs, and more.  View the first 3 sessions of the day below: Data-Driven Insights: Sales Trends and Predictions Session Description: This data-driven session will provide attendees with a comprehensive overview of the current state of the wine industry and consumer, as well as valuable insights and predictions for the future. Specific areas covered will include a review of how the wine industry is performing in comparison to other alcoholic bev

Wine Industry Network (WIN) has opened registration for the Wine Industry Sales Symposium, a conference focused on delivering insights, advice and predictions from industry experts to wineries looking to grow sales and/or profits. The event will be held on Thursday, May 11, 2023 at the Hyatt Regency Sonoma Wine Country, in Santa Rosa, CA. The program will kick off with an in-depth look at how the wine category is performing overall and what the key indicators could mean for sales in the near future. The conference will also touch on every aspect of sales and marketing efforts including 3-Tier and Direct channel strategies, packaging innovations, pricing and public relations programs, and more. This year’s topics will include: Data-Driven Insights: Sales Trends and Predictions Adapting Your PR Strategy for an Evolving Media Landscape Strategies & Tactics for Engaging New Wine Enthusiasts Leveraging DTC Sales Insights to Grow Sales Nationally The Process of Designing Nex