Leeann Froese, co-owner of Town Hall Brands, has been honoured with the ‘Master Marketer Award’ at the annual BC Wine Industry Insight Conference hosted by Wine Growers BC in Penticton, BC. This distinguished award recognizes outstanding marketing innovation in the promotion of BC wines and highlights individuals and organizations that think outside the box to advance the industry. Leeann was celebrated alongside other key figures in the BC wine industry during the awards luncheon at the conference. In addition to her win, she was also a finalist for the Leadership Excellence Award, which honours individuals who strengthen industry relationships, foster growth, and demonstrate exceptional leadership. With over 25 years of experience, Leeann has played a pivotal role in shaping the marketing landscape for BC wineries and beverage brands. As a branding and communications expert, her strategic vision and innovative approach have contributed to the success of countless busin

Wine Industry Network Continues Exploring the Confluence of Cannabis and Wine Healdsburg, CA, June 10th, 2021 – After a hiatus in 2020, Wine Industry Network (WIN) is excited to announce that registration is open for the 5th Annual Wine & Weed Symposium, scheduled for August 5th, 2021 from 9 a.m. – 3:45 p.m. at the Hyatt Regency Sonoma Wine Country in Santa Rosa, CA. The full-day business-focused conference will explore the latest information surrounding the impact of legalized recreational cannabis on California’s wine industry. The symposium will feature leaders from both the wine and cannabis sectors who will share their expertise on how the emerging cannabis industry can successfully coexist alongside wine, for the betterment of both industries. Topics to include: Cannabis Category Performance Review; Surviving and Thriving The Business of Cannabis; Investor Predictions for 2022 The Rise of Cannabis Beverages and What it Means for Wine Cannabis and Wine &nd

Winemakers are so enamoured with making wine, they don’t always leave enough love over for selling it, believes digital marketing supremo Paul Mabray. The man credited with revolutionising Napa Valley wine marketing and giving it a progressive new digital face and force, will be the headline international speaker at this year’s Wesgro-sponsored Wine & Food […] The post Don’t Confuse Tools Like Big Data and AI with Customer Experience, Says Digital Doyen, Paul Mabray appeared first on Wine Industry Advisor. Url:https://wineindustryadvisor.com/2020/11/17/dont-confuse-ai-customer-experience?utm_source=rss&utm_medium=rss&utm_campaign=dont-confuse-ai-customer-experience Published Date:Tue, 17 Nov 2020 20:31:23 +0000 

How Winemakers Craft Clean Natural Wines: Why are some natural wines marked by volatile acidity, Brett, and mousiness, while others aren't? Alex Russan investigates... The post Afternoon Brief, October 12 appeared first on Wine Industry Advisor. Url:https://wineindustryadvisor.com/2020/10/12/afternoon-brief-1715?utm_source=rss&utm_medium=rss&utm_campaign=afternoon-brief-1715 Published Date:Mon, 12 Oct 2020 21:48:21 +0000 

Powerhouse wine strategist and futurist Paul Mabray, arguably the most pivotal international force in wine e-commerce, is one of two headline speakers at this year’s Wine & Food Tourism Conference on 2 December. The California-based pioneer, who has spent the past two decades focusing on how to maximise marketing, sales and communication reach online, is […] The post Wine & Food Tourism Conference to Bring Word-Class Expertise Directly to Delegates appeared first on Wine Industry Advisor. Url:https://wineindustryadvisor.com/2020/10/12/wine-food-tourism-conference-expertise-delegates?utm_source=rss&utm_medium=rss&utm_campaign=wine-food-tourism-conference-expertise-delegates Published Date:Mon, 12 Oct 2020 18:04:06 +0000