Congratulations to J. Stephen Casscles, Esq. on being selected as one of Wine's Most Inspiring People.   In addition to more than 50 years as a viticulturist, grape hybridizer and winemaker, Casscles writes and lectures at prestigious institutions. Read the full article here.

Perspective is Everything: Are You Waiting or Winning? There are two ways to look at today’s tasting room traffic rollercoaster: You can dwell on empty seats, tight budgets, and yesterday’s numbers—or you can embrace uncertainty as the spark that ignites innovation, focus, and results. At WISE, we believe this is our chance to lean in, not lean back. It’s time for a bias for action. The most successful winery leaders don’t wait for the doors to swing open—they open new doors, every day, with intention and creativity. If you’re ready to shift gears, here are 10 proven, actionable ways to sell more wine DTC—no matter what your foot traffic looks like this week. 1. Leverage Your Data Goldmine Segment your existing customer data. Reach out to top buyers, club members, and those who haven’t purchased lately with a personalized offer. Don’t let leads grow cold—your database is your secret weapon. It goes without saying, this