We are excited to partner with Winehub for DTC Wine Unleashed, a premier event series designed to equip wine industry professionals with actionable strategies and a clear roadmap for success.  Each event features a panel of esteemed industry leaders. We're proud to share that our team members, local to each region, will be joining the conversation as panelists. November 13th – Ponzi Vineyards – Willamette Valley, Oregon David Dennigmann, VP of Sales 1:30pm Arrival 2pm Start | 5pm Happy Hour Register Here - Williamette Valley November 17th – Ava Hotel - Paso Robles, California Aaron Dean, VP of Operations 1:30pm Arrival 2pm Start | 5pm Happy Hour Register Here - Paso Robles November 19th – Clos Du Val Winery – Napa Valley, California James Silver, Chief Sales Officer 4:30pm Arrival 5pm-7pm | Network | Learn | Meet the Teams Register Here - Napa Valley

Inventory should empower your winery’s growth—not hold it back. But for many wine businesses, managing case goods across multiple locations, bonds, and sales channels is a constant challenge. Join InnoVint and Commerce7 for a practical, peer-led conversation on with winery leaders who’ve successfully simplified inventory tracking, improved team collaboration, and made more strategic DTC sales decisions by connecting their inventory and commerce systems. Featured panelists include: Larry Harris, Owner at Bayernmoor Cellars (WA) Cathy Pedroncelli, VP of Finance at Pedroncelli Winery (CA) Melissa Aellen, Director of Winery Operations at Linganore Winecellars (MD) Jeff Carroll, VP of Partnerships at Commerce7 Kevin Williams, Customer Growth Director at InnoVint Who Should Attend: Winery Owners & General Managers Production & Operations Leaders Finance & Compliance Professionals DTC, Tasting Room, and Club Managers Register Here Can't make it

80% of Your (Unsold) Accounts Don’t Matter – So Stop Calling on Them Don’t worry; we’re not going to write another article arguing that the majority of your sales volume comes from the top handful of your accounts; we’re not sure we could even locate that poor horse’s cadaver at this point. We’re more interested in the practical implications of the 80/20 rule: the “So what?” part of this equation – how do we use this knowledge to sell more wine & spirits? Sales Resources are Limited; Limit Account Targets Accordingly For any hope of success selling all of your inventory, you must first acknowledge the salesperson’s scarcest asset: time.  Novice sales teams take a shotgun approach with the goal to win as many placements in as many accounts as possible. This sounds logical in the abstract, and would work great if it resulted in high volume; instead, unfocused activity generates a lot of one-off (time

Afternoon Brief: Global Wine Recovery on the Horizon

The wine industry could be back on an upward trajectory in as little as 12 months, according to one study...

With heavy hearts and deep gratitude, we announce the passing of William E. “Bill” Gusmer. Bill graduated from the Wharton School at the University of Pennsylvania and served in the US Army Reserve. After working at Colgate Palmolive as an industrial engineer, Bill joined our business in 1956 as plant manager of Gusmer’s Woodbridge, New Jersey facility. Bill then assumed various corporate roles, and in 1961, was appointed president. Bill worked closely with his brother John, and together, they expanded the business and made several acquisitions. Their commitment and contributions enabled Gusmer Enterprises, Inc. to become a leading manufacturer and distributor of fermentation and filtration products for food, beverage, and biopharmaceutical applications. Bill wrote that he and John were most proud of upholding the company’s reputation as “honest, fair, and ethical,” principles established early on by their father Henry and his brother Aage, who foun