Learn From the Best: Tap into the Minds Shaping the Future of Wine
The 2025 Wine Industry Expo delivers experts who can speak to industry concerns and innovative solutions. By Kathleen Willcox Wine sales
Next Gen Wine: Win Over the Modern Consumer Through Influence, Identity and Occasion
Brands that are able to tell stories that resonate with younger consumers will be set up for success in an evolving landscape. By Kathleen Willcox
Want More Visitors? Think Outside the Bottle
The future of wine country is being written by the brands innovating customer experiences and community tie-ins. By Kathleen Willcox Wineries don't need people to just buy their wines - [...]
Afternoon Brief: August Marks Family Winemakers Month: 35 Years of Advocating for Family-Owned Wineries
Statewide campaign urges support for independent wineries amid shifting consumer trends and economic headwinds...
Team Effort: How a Good Wine Broker Can Ignite Sales
Finding a good national sales company / broker is becoming increasingly important in a crowded market. By Kathleen Willcox The wine market has
Bubbling Up: U.S. Vintners Find Success in Fizz as Consumers Look Beyond the Expected
As the bubble craze continues, wineries across the country are embracing the trend. By Kathleen Willcox Certain things sell as much for their image as
Wine’s Most Inspiring People 2025: Tanya Martin — Growing Brands Through Fire and Frost
By Kathleen Willcox Everyone responds differently to a crisis at work. Tanya Martin has, on repeated occasions, proven that she not only can
Wine’s Most Inspiring People 2025: Kirk Lokka — Building a Better Viticultural and Economic Future for Sonoma County
By Kathleen Willcox For insiders in Californias wine business, Kirk Lokka has been a beloved figure for decades, but the detail-oriented, low-key and
Wine’s Most Inspiring People 2025: Polly Hammond — Driving Growth Through Strategic Digital Outreach
By Kathleen Willcox Polly Hammond has been touting the power and potential of digital marketing for decades well before most anyone in the wine
Afternoon Brief: Global Wine Production Falls to Lowest Level Since 1961
Global wine production has plummeted to a 63-year low after frost, heavy rains and drought ravaged vineyards throughout 2024...