At Alexander Valley Winegrowers, community is everything. From educational programs and grower advocacy to signature events like TASTE Alexander Valley and Wine Week, none of it happens in a vacuum. It happens because of partnership. It happens because businesses across Sonoma County believe in the strength, stewardship, and future of Alexander Valley. Today, we want to publicly and wholeheartedly thank our 2026 Annual Sponsors. Strong Partnerships Build a Stronger Alexander Valley When people think about wine country, they often picture vineyards and tasting rooms. What they don’t always see is the network behind the scenes — the agricultural lenders, insurance partners, hospitality leaders, local chambers, and community businesses that help power our region. Because of these partnerships, AVW is able to: Host valley-wide events that drive tourism and economic vitality Provide marketing and promotional support to our winery members Support educational programming for

Sonoma County Winegrowers Reorganizes to Scale Proven Collaborations and Unlock National Growth Opportunities  At its annual Dollars & $ense meeting today, themed, “The Next Chapter: Elevating What Works and Expanding What’s Possible,” Sonoma County Winegrowers (SCW) announced a strategic reorganization and renewed organizational focus to build demand, expand partnerships, and increase sales of Sonoma County wines to support long-term grower success. The moves reflect a proactive response to an evolving marketplace and are designed to ensure Sonoma County remains competitive, relevant, and well-positioned for future growth. Moving forward, Jennifer Dieckmann, currently Chief Operating Officer of Sonoma County Winegrowers, will assume the role of Executive Director and COO, leading the organization’s day-to-day operations, program execution, and team leadership, while maintaining operational excellence and strengthening grower and stakeholder engagement

🍇 How much do we appreciate feedback from our clients? A ton! 🍇 It was a joy to hear how Alicia Wilbur's experiences with SPICA has influenced QC at Herzog Wine Cellars: "With SPICA, our ability to track lots in real time has been game changing.   The volume of wine we produce and in the myriad of styles we make (still, effervescent, dry, sweet, red, white, sterile, non-sterile, etc) kept growing in volume and complexity.  We needed something that could keep up with all the parameters we were tracking.  In most cases, we have tripled the output on analysis; this has allowed us to spot problem lots and track them immediately, as well as track the efficacy of our problem remediation.  Because we can check so many parameters simultaneously, we are able to manage cellar health much more proactively.  We went with SPICA for several reasons: Robust industry presence of the Y15 autoanalyzer, the fact that SPICA technicians have real world winemaking and win

The California Department of Food & Agriculture has announced it has certified the votes on the referendum to continue the Sonoma County Winegrape Commission, also known as the Sonoma County Winegrowers (SCW), for another five years.  Garnering 85.77% percent of the vote, winegrape growers strongly supported continuation of the organization.  The Commission was established in 2006 and is required by California law to conduct a grower vote every five years to determine if they want to continue to be assessed to fund the organization.    “It is very gratifying to see the efforts of the Commission recognized and supported by the very people who fund it and make all the great work possible,” said Bret Munselle, chairman of the SCW board of directors and owner of Munselle Vineyards.  He added, “Through the assessment, the growers have been personally investing in promoting Sonoma County for nearly 20 years and with this vote, SCW will continue

Sonoma County Winegrowers Focus on Creating Experiences to Engage New and Existing Wine Lovers SANTA ROSA, Calif. (January 17, 2025) – For over a decade, Sonoma County Winegrowers has been at the forefront of innovation, forging powerful partnerships with iconic brands like John Deere, Ford Pro, Wilbur Ellis, Landry’s, and the San Francisco Giants. As unveiled at this week’s annual Dollars & $ense meeting, held virtually, 2025 marks a year dedicated to “Renewing, Building, and Growing” these renowned programs, expanding their reach, amplifying the Sonoma County story, and setting new benchmarks in excellence. As Karissa Kruse, president and chief executive officer of Sonoma County Winegrowers, started her presentation with a review of the past twelve years since she joined the organization, it was clear that the results in building the brand’s visibility over the years has been successful. From being world leaders in sustainability, to sports ma

🍇 How much do we appreciate feedback from our clients? A ton! 🍇 "With SPICA, our ability to track lots in real time has been game changing.   The volume of wine we produce and in the myriad of styles we make (still, effervescent, dry, sweet, red, white, sterile, non-sterile, etc) kept growing in volume and complexity.  We needed something that could keep up with all the parameters we were tracking.    In most cases, we have tripled the output on analysis; this has allowed us to spot problem lots and track them immediately, as well as track the efficacy of our problem remediation.  Because we can check so many parameters simultaneously, we are able to manage cellar health much more proactively.    We went with SPICA for several reasons: Robust industry presence of the Y15 autoanalyzer, the fact that SPICA technicians have real world winemaking and wine lab experience, the ability to run to many different analyses.  Customer servic

The 3rd annual Healdsburg Wine and Food Experience was a weekend-long celebration that featured the best of Sonoma County and world-renowned food and wines. This year's festival showcased the region's makers – farmers, growers, winemakers and chefs – alongside globally recognized wines, highlighting the vibrant culinary diversity, deep connection to agriculture, and sustainable farming practices of Sonoma County. HWFE is deeply involved in the Sonoma County community, making substantial donations from this year’s ticket sales and sponsorships to local organizations that make a meaningful difference in the lives of farmers and their families, including the Sonoma County Fundación de la Voz de los Viñedos. These funds will help support the Leadership Academy and workforce development for vineyard employees and their families, fostering future leaders in both the industry and the community. As well as being co-founders of HWFE, Sonoma County Winegro

GLENWOOD, Minn. & TORONTO--(BUSINESS WIRE)--AgCode, a leading provider of farm management solutions for the Specialty Crop industry, has been acquired from corporate owner Wilbur-Ellis by Arcadea Group, a growth-focused, long-hold investor in vertical market SaaS. The acquisition will empower AgCode to accelerate its product development and global footprint while maintaining its exceptional customer support and long-term commitment to the industry. Since its founding in 2002, AgCode has become one of the leading farm management solutions in the specialty crops industry, providing a comprehensive suite of applications and functionality, including Season Planning, Labor Management, Pesticide Applications, Equipment Maintenance, Field Scouting, Payroll, and Billing. AgCode recently rewrote its platform to deliver a cutting-edge, comprehensive solution designed to provide clear insights into the complex operations that growers face every day. Daniel Eisen, Co-Founder and Managing Direc

Global Leader Continues to Expand Environmental Commitment   Few organizations or businesses have been as proactive in addressing environmental concerns and lessening their impact than the Sonoma County Winegrowers (SCW). Ten years ago, Sonoma County Winegrowers announced its intent to become the nation’s – and likely the world’s – first 100% certified sustainable wine region by 2019.  It was a bold, ambitious declaration but Sonoma County’s winegrowers were committed and, together, they succeeded in meeting their target in just five years.  Today, Sonoma County has a record 99% of its local vineyards certified sustainable. Five years ago, Sonoma Winegrowers became an exclusive participant in the California Land Stewardship Institute’s (CLSI) Climate Adaptation Certification program marking the first-time participating growers could obtain certification for a comprehensive greenhouse gas reduction and carbon sequestration program. &n

Video Recap of 2023 XylPhi-PD® (Pierce’s Disease Prevention) Field Day with Bevill Vineyard Management, Sonoma

Palo Alto, CA – March 1, 2024– A&P Inphatec, a specialist developer of bacteriophages, held a field day in September 2023 in collaboration with Wilbur-Ellis Agribusiness and Bevill Vineyard Management.  […]