Winery leaders and industry experts explore the strategies shaping the future of wine sales. The wine industry narrative over the past two years has been dominated by decline: falling consumption, shrinking distributor portfolios, and weakening consumer loyalty. The headlines suggest an industry in freefall. But the reality is more nuanced - and more useful. Yes, overall wine consumption continues to face pressure. Consumer behavior is fragmenting in ways that challenge traditional approaches. But the full story isn’t simply decline. It’s divergence. Some wineries are still growing. Some categories are holding steady while others contract. Some sales channels are thriving while others struggle. The difference often comes down to whether wineries have adapted their strategies to match the market that exists today, not the one that existed three years ago. At Wine Industry Network’s Annual Wine Sales Symposium on May 13, Dr. Chris Bitter will present research on what’s actually happening

Wholesale is an essential part of many wineries' business models-whether it's distributing wine to restaurants and retailers, managing vendor relationships, or keeping your own inventory balanced. Streamlining wholesale not only saves time but also ensures accuracy, compliance, and profitability. That's why VinesOS makes wholesale management simple, flexible, and powerful. Key Wholesale Features in VinesOS POS Controls for Wholesale Sales Seamlessly manage wholesale orders right through the POS. Quickly remove tax with a single click, apply custom terms, or accept alternate payment types such as checks; giving you the flexibility to meet your wholesale customers' needs on the spot.  Purchase Order Management Need to stock up on wine or merchandise? Create and track Purchase Orders directly in VinesOS. Once your order arrives, you can instantly receive it into inventory, keeping your records accurate and up to date without the extra paperwork.  Streamlined In

Enolytics' software analyzes distributor depletion data (which we receive, with the winery's permission, thanks to our partnership with VIP). More importantly right now, we leverage a winery's DTC data to identify suggested accounts and opportunities in wholesale.

Take a guess! What catches the eye of the smartest consultants working in the wine industry today? Here are a few hints. It wasn't DTC. (From what the consultants see at the wineries they work with, DTC is pretty much holding steady.) It wasn't the pros and cons of one platform over another. It wasn't even AI. What caught their eye was one thing in particular: How their can wineries sell more wine... into WHOLESALE. I'm happy to say that we can help with exactly that. Enolytics' software analyzes distributor depletion data (which we receive, with the winery's permission, thanks to our partnership with VIP). More importantly right now, we leverage a winery's DTC data to identify suggested accounts and opportunities in wholesale. Watch the VIDEO here to see how that looks. This is what catches consultants' eye, because it's what their wineries are worried about. DTC is holding steady, for many wineries, but wholesale has fallen off a cliff

Sales Trends and Predictions, Consumer Motivation, Wine Club Retention, Navigating Wholesale Distribution, Wine Marketing Winners, and MORE! Join us Thursday, May 16, 2024, in Santa Rosa, CA, for this one-day event focused on delivering insights, advice, and predictions from industry leaders and winery executives from thriving brands sharing their strategies for succeeding in this competitive landscape. The Symposium program will open with a keynote address by Ben Dollard, President of Treasury Americas, and continue with topics that cover insights into customer demographics, industry sales trends and predictions, luxury wine consumer motivations & behaviors, converting website traffic into revenue, wholesale channels success, wine club retention, and more! Session panels will host speakers from notable brands that include Clif Family Winery & Farm, Customer Vineyard, DaVero Farms & Winery, Distinguished Vineyards, Far Niente Family of Wines, Knights Bridge Winery, L

Succeeding in the Wholesale Channel, Boosting Sales with Digital Marketing, Cultivating Customer Relationships & Sales and Data-Driven Sales Trends & Predictions This year's Wine Sales Symposium program kicks off with discussions on navigating the wholesale channel and digital marketing strategies for thriving in this competitive environment. These sessions will host experts providing insights and answering attendee's toughest questions on what's working and what's not in wholesale distribution and the competitive world of digital winery marketing, which communication strategies work, which don't, and how to best optimize targeting and engagements with consumers. Succeeding and Growing in the Wholesale Channel  Regardless of whether you represent a portfolio of brands or a single wine brand, it is essential to foster relationships with both customers and distributors. Strong winery distributor relationships are essenti

Everything Changes: The New Wholesale and Distribution Landscape

The second tier hasn’t stopped changing since the Recession ended in the mid-2000s, with wave after wave of consolidation since. By Jeff Siegel   Every time it seems that the […]

Wine Industry Network (WIN) has opened registration for the Wine Sales Symposium, a one-day educational conference that will be held on Thursday, May 16, 2024, from 8:30 a.m. – 4:30 p.m. at the Hyatt Regency Sonoma Wine Country, in Santa Rosa, Ca. Leveraging experts from all facets of the wine industry, this year’s program will include sessions on navigating the competitive wholesale channel with insights from thriving wine brands as they share their strategies for succeeding in the competitive landscape. The Symposium will provide two data-focused sessions that will provide attendees with an in-depth look at the current state of the wine industry, key insights on consumer demographics, motivations, and behaviors, and how data-driven decision-making can provide a competitive edge and ensure long-term growth. The conference will also cover customer communication best practices, converting website traffic into revenue, wine club retention strategies and more. In addition to t

96 span,td,table,div,a { font-family:Arial,serif !important; } body { margin:0 !important; padding:0 !important; font-family:Arial,sans-serif !important; } table,td,div,p { font-family:Arial,sans-serif !important; line-height:normal; } li { text-align:-webkit-match-parent; display:list-item; text-indent:-1em; } Thursday, May 16th, 2024 · 8:30 am - 4:30 pm Hyatt Regency Sonoma Wine Country · Santa Rosa, CA Wine Sales Symposium Uncork Your Sales Potential to Increase Profits Join us in Santa Rosa, CA, on May 16, 2024, for a one-day event focused on delivering insights, advice and predictions from industry experts to wineries looking to grow sales and/or profits. This year's program includes sesisons on navigating the wholesale channel and stra

Planning has begun for the 2022 Wine Industry Sales Symposium and we'd like to know what topics you would like to hear more on. If you have any wholesale or direct-to-consumer sales topics you would like to learn more about - please let us know here. The deadline for submissions is Tuesday, June 14, 2022.