Wausau Coated Products Announces the Appointment of J.J. Suftko as Midwest Regional Manager, Distribution Channel

January 22nd – Wausau, WI — Wausau Coated Products Inc., an independent family-owned and operated, leading manufacturer of adhesive-based  label products, is excited to announce the appointment of J.J. Suftko […]

There’s no shortage of research on consumer preference for brands that have an eye on sustainability. We want to know the products we use are doing as little to harm the environment as possible.  Consumer packaged goods (CPG) companies put a lot of time and energy into their products and packaging, and it’s important that just as much attention is given to the label. Meticulously sourcing product ingredients and then turning around to slap on a label that’s harmful to the environment is taking one step forward and two steps back.  Here are five things brands can (and should!) think about when it comes to labels and their impact on overall sustainability.  SUSTAINABLE SOURCING Just like the materials that go into a product, the materials that are used in a label matter. Where did it come from? How was it harvested and processed?  We may sound like a broken record when we make the comparison, but it’s important to put a similar level of care i

This Earth Day, we wanted to take some time to reflect on how label material and printing decisions can influence the environmental impact of wine, craft beer, spirits, CBD, and other products. Many of our customers are working to do their part to reduce the impact their processes and products have on the environment. One oft-overlooked—but simple and highly valuable—way to make your products more green? Consider eco-friendly label materials. In the recycling process, labels are removed and either added to the landfill pile or separated into the paper recycling area. If you’ve gone green on everything else but your label, you’re needlessly increasing your environmental impact. With advancements in technology, the recycled and recyclable materials perform just as well as traditional materials. So fears about adhesiveness, condensation, bubbling, and branding can be thrown away (or, should we say, recycled). One of our suppliers, Wausau, has seen a rise in demand