eCELLAR Celebrates Silver Anniversary with Platform Upgrades and New Client-Focused Programs —eCELLAR Marks 25 Years Helping Wineries Elevate Operations— (Calistoga, CA)—eCELLAR, the direct-to-consumer sales platform for wineries, finished its silver anniversary celebration with a significant number of upgrades to the platform and new client-focused initiatives meant to uplift winery marketing and sales efforts. The new initiatives were spearheaded by eCELLAR’s new Chief Operating Officer Tracy McArdle who was appointed in January and has overseen an increase in eCELLAR clients in 2024. Throughout 2024, the talented eCELLAR development & client service team deployed more than 30 upgrades to its DtC e-commerce platform. Among the platform’s upgrades were significant consumer-facing shopping cart enhancements, email campaign compliance enhancements to accommodate new Google and Yahoo email anti-spam policies, and multi-brand email marketing consent pr

The Data: Wine DtC Shipments and Off-Premise Retail (January 2020 Special Report): The wine market is in greater flux than ever as producers, retailers and consumers navigate the impacts of a global pandemic. Keeping a pulse on marketplace data has never been so important given these shifting dynamics... The post Afternoon Brief, February 22nd appeared first on Wine Industry Advisor. Url:https://wineindustryadvisor.com/2021/02/22/afternoon-brief-1806?utm_source=rss&utm_medium=rss&utm_campaign=afternoon-brief-1806 Published Date:Mon, 22 Feb 2021 22:44:25 +0000 

Wholesalers Dominate Political Spending and Support Trump in 2020 Election February 22nd – (Salem, OR)—A new report detailing money spent on political influence by the Alcohol industry shows more than $237 million spent on campaign contributions and lobbying over the past two election cycles. “Politics Under the Influence”, produced by Tom Wark of Wark Communications, […] The post Report Shows $237 Million in Political Spending By American Alcohol Industry appeared first on Wine Industry Advisor. Url:https://wineindustryadvisor.com/2021/02/22/millions-in-political-spending-by-american-alcohol-industry?utm_source=rss&utm_medium=rss&utm_campaign=millions-in-political-spending-by-american-alcohol-industry Published Date:Mon, 22 Feb 2021 20:24:05 +0000 

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