Appellation Academy: A Place to Grow Your Marketing Skills and Solve Big Problems

Marketing professionals join together for classes, networking and industry discussions    Last week, 30-year wine industry marketing veteran Michael Wangbickler (Balzac Communications) announced Appellation Academy, a place for wine and […]

Down to Zero: Ignoring neo-Prohibitionists Could Prove Dangerous to the Wine Industry

The recently completed Lifestyle, Diet, Wine & Health congress in Toledo, Spain, brought together experts from around the world to acknowledge the threat from neo-Prohibitionists and to begin to decide […]

The Hill Country Wine Symposium was established in 2015 by Texas Hill Country Wineries.  Symposium includes THREE days of seminars, lectures and panel discussions with over 20 sessions in 4 dedicated tracks: Vineyard, Winery, Business & New Vineyard/Winery.  Past speakers have included Tammy Boatright-VingDirect, Al Wagner-Clos du Val, Clark Smith-WineSmith, Don Brady-Robert Hall Winery, Gary Finnan-GFC|Evoke, Doug Beckett-Peachy Canyon Winery, Christophe Hedges-Hedges Family Estate, Dr Andrew Landers-Cornell University, Sandra Hess-DTC Wine Workshops, Dr Gregory Jones-Linfield College, Michael Wangbickler-Balzac Communications and many more. The Symposium also includes an intimate trade show for the opportunity to connect with your current Texas clients while meeting new potential accounts.  With a small ratio of exhibitors to attendees, there is ample time and space to visit with all attendees.  Sponsors, Exhibitors and Attendees are able to enjoy the  re

The Wine Industry Sales Symposium is an in-person conference focused on delivering insights, advice and predictions from industry experts to wineries looking to grow sales and/or profits. This year's program will kick off with an in-depth look at how the wine category is performing overall and what the key indicators could mean for sales in the near future. The conference will also touch on every aspect of sales and marketing efforts including 3-Tier and Direct channel strategies, packaging innovations, pricing and public relations programs, and more.  View the first 3 sessions of the day below: Data-Driven Insights: Sales Trends and Predictions Session Description: This data-driven session will provide attendees with a comprehensive overview of the current state of the wine industry and consumer, as well as valuable insights and predictions for the future. Specific areas covered will include a review of how the wine industry is performing in comparison to other alcoholic bev

Don't miss this featured bold prediction from the virtual conference - Bold Predictions: Thriving Post-Covid.