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Words Matter: Making Media Work in a Challenging Market
Wine Sales Symposium 2025’s roundtable of writers and PR experts explores how storytelling and publicity can shift the narrative. By Laurie Wachter Carl GiavantiDoes media coverage really help sell wine?  That’s the question the roundtable of top wine journalists and PR experts will set out to answer in Mastering Modern Media: How to Secure & Leverage Media Coverage That Drives Sales, one of the first sessions at the May 14th Wine Sales Symposium in Santa Rosa, CA. Moderator Carl Giavanti, a winery publicist and author of Wine Industry Advisor’s interview series, Turning the Tables, will lead the panel discussion by asking six questions about the benefits and pitfalls of media coverage.   What role does media coverage play in helping drive awareness and, ultimately, sales? “It’s always been about storytelling,” says Giavanti, “and even more so today when there’s so much competition, variety and options for adult beverages. Y
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Wine Industry Advisor is proud to include Julie Pedroncelli St. John, President of Pedroncelli Winery, in its list of Most Inspiring People 2025.
By Laurie Wachter Viticultural regions elevate signature varietals to serve as their ambassadors to the wine world. In Sonoma County’s Dry Creek Valley AVA, Zinfindel is the hallmark wine that [...]
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Wine Industry Advisor is proud to include Ren Harris in its list of Most Inspiring People 2025. “Harris is a statesman, so everything he does begins with building alliances and ends with sharing the credit for whatever is accomplished.” - Congratulations Ren!

By Laurie Wachter Ren Harris roots are firmly planted in California. He is a sixth-generation Californio, a descendant of Jos Carrillo, who came to the

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Employment Update: Finding Good People in the Wine Industry
By Laurie Wachter The COVID-19 pandemic disrupted lives and livelihoods across industries and countries. Across the globe, hospitality and sales jobs disappeared, and other jobs shifted home to dining room tables and spare rooms. Schools and daycare centers closed, further destabilizing the work-life balance of many. The socially distanced global community shared a dramatic shift that left us frustrated, isolated and searching for a new normal. For many, that meant reevaluating their relationship to their job... Continue Reading
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Verdi was determined to make irrigation automation accessible to all growers, regardless of size, by using the latest technology while keeping it affordable and simple enough for farmers to install themselves. Congratulations on being one of the winners for the 2024 WINNovation Awards!

By Laurie Wachter In an era of water scarcity, new water use monitoring requirements and labor shortages, automated irrigation has become a must,

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