For a long time, “wine tech” was just a buzzword. Now? It’s the differentiator. At this year’s Wine Sales Symposium, the agenda is stacked with conversations on consumer trends, marketing performance, and DTC growth. But woven through all of it is a bigger shift: wineries are leaning into technology—not as an afterthought, but as a strategic advantage. Let’s break down the areas where smart wineries are seeing the biggest returns—and where Corksy clients are finding real traction. 🧾 POS: More Than Just a Payment Terminal Your point of sale should be more than a transaction tool—it should be the beginning of a long-term relationship. Smart POS systems collect customer data (what they tasted, what they loved, how often they visit), making it easier to personalize future experiences in person and online. At the Corksy booth, we’ll be demoing our modern POS—designed specifically for wineries. Simple for your team, powerful behind

Healdsburg, CA, March 1, 2023 – Wine Industry Network (WIN) has opened registration for the Wine Industry Sales Symposium, a one-day educational conference that will be held on Thursday, May 11, 2023, from 8:30 a.m. – 4:00 p.m. at the Hyatt Regency Sonoma Wine Country, in Santa Rosa, Ca.  Leveraging experts from all facets of the wine industry, the program will kick-off with an in-depth look at how the wine category is performing overall and what the key indicators could mean for near-future sales. The conference will touch on all aspects of sales and marketing, including 3-Tier and Direct channel strategies, packaging innovations, pricing and public relations programs, and attendees will leave with tactical advice, insights and predictions they can apply to their own business models. This year’s topics will include: Data-Driven Insights: Sales Trends and Predictions Adapting Your PR Strategy for an Evolving Media Landscape Strategies & Tactics for Enga

Wine Industry Sales Symposium Recap

The wine marketplace continues its post-pandemic shifts.  By Laurie Wachter The August 24 Wine Industry Sales Symposium consisted of four sessions covering the value of DTC and sales data in […]

The wine marketplace continues its post-pandemic shifts.  By Laurie Wachter The August 24 Wine Industry Sales Symposium consisted of four sessions covering the value of DTC and sales data in boosting sales, planning for the holidays, corporate gifting and luxury marketing strategy. Here’s a quick look back. Using Data Analytics to Optimize DTC Pricing and Inventory Depletion Costs have risen exponentially since the onset of the pandemic, making it even more critical to use data analytics to guide wine pricing to maximize profits.  “Wineries have an amazing amount of data from their POS systems and wine clubs that can be used to build a depletion curve, price elasticity estimates and predictive models,” says Bob Terzotis of Mather Economics.  Jim Moroney reached out to Mather after opening Sixmilebridge Vineyards (Paso Robles, Calif.) during the pandemic. “We were running out of Cabernet Sauvignon partway into our first vintage. I needed to raise t

Healdsburg, CA—July 20, 2022—Wine Industry Network (WIN) announced today that registration is now open for the Wine Industry Sales Symposium, an educational conference focused on both wholesale and the direct-to-consumer sales channels. The virtual event is scheduled for Wednesday, August 24th, from 9:00 a.m. to 1:00 p.m. PST. Registration is free for wine industry professionals. The FREE virtual event will feature experts from all sectors of the industry. Our mission is to provide every attendee with tools and actionable takeaways to help their business be in the best position to thrive as we navigate toward a more dynamic future for the wine industry. “The level of competition for consumer attention in the wine space has never been easy and never will be,” says George Christie, President of Wine Industry Network. “The good news is, there are industry professionals willing to share their expertise and experience to help producers of all sizes navigate the

Wednesday, August 24, 2022  The Wine Industry Sales Symposium is an educational virtual conference focused on new information and innovation in both the wholesale and direct-to-consumer sales channels. The event is geared toward small to medium-sized wine businesses looking for new insights into ways to increase profitability. The FREE virtual event will feature experts from all sectors of the industry. Our mission is to provide every attendee with tools and actionable takeaways to help their business be in the best position to thrive as we navigate toward a more dynamic future for the wine industry. Wine Industry Sales Symposium Session Topics: Using Data Analytics to Optimize DTC Pricing and Inventory Depletion Maximizing Holiday Sales; The Data Tells Us When, and How The Evolution of the New Luxury Consumer The Roadmap for Tapping into the Corporate Sales Opportunity This conference is designed to support every facet of the sales process and all channels. We’ve lined up

Symposium Tracks Will Focus on Wholesale and Direct to Consumer Channels  Healdsburg, Calif.—April 14, 2021—Wine Industry Network (WIN) announced today that registration is now open for the Wine Industry Sales Symposium, a two-day educational conference focused on both wholesale and the direct-to-consumer sales channels. The virtual event is scheduled for Tuesday and Wednesday, May 25th and 26th, from 9:00 a.m. to 12:00 p.m. PST. Registration is free for wine industry professionals. “Pivot” was the over-used phrase for the wine industry in 2020. Between the global pandemic, lockdowns, and fires that raged across the U.S. western coast, professionals in all sectors of the industry had to shift gears in order to navigate the uncertainty that ensued—particularly when it came to sales and marketing. Now, in 2021 WIN invites you to put “pivot” aside and look ahead at the industry’s new trajectory.  “As is often the case, challe