Join Fermentis and ATP group to discuss different winemaking solutions to craft wine with lower sulfites. In this session we will discuss the basics of SO2 management, why reduce it, the different strategies to implement from harvest to bottle to help decrease the use and production of SO2, how to optimize its efficiency. Some topics discussed will be good pre-fermentation practices, bioprotection, fermentations optimization, aging in the cellar and pre-bottling practices. We will discuss microbial and oxidation management through the life of wines. The seminar will focus on sharing implementable solutions for the 2025 harvest. Register Now Speakers Anne Flesch, Technical Sales Support Manager – The Americas / Fermentis Sean Thommen, Sales Manager – West USA / Fermentis James Roblee, Enology Technical Support Representative / ATP Group

We keep hearing that “wine consumption habits” are changing, Baby Boomers are aging, and that we should pay attention to new customer groups…but what does that mean? How are other age groups consuming wine, and where can we thoughtfully intersect with them as wine brands to forge a connection? This research study will look at two distinct targets of wine drinkers – Millennials and Gen X – and look for purchase triggers and consumption patterns around wine and wine tourism. The goals are to inspire creative programs to meet these audiences halfway and help sell wine. Register Now Speaker Panel Susan DeMatei, President/Founder WineGlass Marketing

Your website design is a reflection of your business, and according to research by Stanford University, 75% of users judge a company's credibility based on its website design. This means that having a professional-looking website can make a significant impact on your business's reputation. The easiest way to ensure your website inspires consumer confidence is relying on a solid template, good photography, and a reliable hosting solution. If you’re looking at updating or rebuilding your website in the next 12-18 months this webinar is for you. The choices you make for your design and features can be confusing… and expensive, so let’s discuss what key decisions will keep your website delighting customers and delivering sales. Joining us will be Mike McBride from WP Engine, WineGlass Marketing’s WordPress host of choice. He’ll be there to set us straight on what we should be doing, and paying, for maintenance. Register Now Speaker Panel Susan DeMatei

Marketing is an ongoing communication with your customers, not a one-shot broadcast on a single channel. Then why do many wineries have silos around ecommerce, email, or social, or outsource only one area? If you aren’t coordinating your website landing pages, social media, emails, texts, direct mail or other channels, you’re dampening the impact of your campaigns. In this seminar we will review case studies demonstrating the power of integrating your messaging as well as provide tips on how and when to apply this principle. Register for this complimentary webinar and join to learn more about Integrated Marketing and join us on Thursday, March 16th at 11:00 am (PT). Register Now Webinar Presenter: Susan DeMatei, President & Owner / WineGlass Marketing    Jennie Gilbert, Founder / RedChirp