Thank you to everyone who came to visit Admeo at WIN Expo last week, it was wonderful speaking with you and connecting in person!

Sparkling wine is one of the most expressive and technically demanding wine styles. Its character begins with the grape variety, the vineyard, and the production method, but the final sensory signature depends heavily on yeast. Yeast acts as the invisible winemaker, shaping aroma, flavor, texture, and bubble structure throughout both primary and secondary fermentations. Different strains of Saccharomyces cerevisiae behave very differently under the challenging conditions of sparkling wine production. Low pH, increasing alcohol, and high pressure create an environment where only the right strains thrive. Equally important, each strain varies in its ability to create and release the flavor compounds that drive complexity and define style. When secondary fermentation takes place in the bottle and is followed by proper riddling, the yeast has an even greater influence on the final profile. To help winemakers better understand the impact of yeast selection, ATPGroup conducted a focused tria

In this WIN Insider Series episode, George interviews Adam Bird, Director of Strategy and Partner at Deksia and Highway 29 Creative, about navigating marketing challenges in today’s wine industry. Adam draws on extensive experience across multiple marketing sectors to share strategic insights on evolving consumer behaviors and what it takes to adapt and grow in a shifting marketplace. The conversation covers critical topics including the importance of authenticity in wine marketing, how regional and generational differences shape strategy, the challenge of engaging younger consumers, and what the future of wine marketing looks like. Whether you’re a winery owner, marketer, or industry professional, Adam’s candid insights offer practical guidance for positioning your brand in an increasingly competitive landscape. Watch to learn how successful wine brands are staying culturally relevant while building long-term customer loyalty. You can also hear more from Adam at the

Are you excited about WIN Expo on December 4th in Santa Rosa? Us too - we're looking forward to speaking with you! Use promo code ADM304 for a free trade show pass or $30 off conference sessions.

Are you excited about WIN Expo on December 4th in Santa Rosa?  We are looking forward to speaking with you about helping you save time and money in your lab!  Use promo code ADM304 for a free trade show pass or $30 off conference sessions. 

Compliance questions? We'll be at the WIN Expo on December 4th. Booth # 120. Use code WIN120 for a pass to the trade show. WIN120

Early Bird Pricing Starts Now Through End of September Wine Industry Network has opened registration for the 13th Annual North Coast Wine Industry Trade Show & Conference (WIN Expo), scheduled for Thursday, December 4th, 2025, at the Sonoma County Fairgrounds and Event Center in Santa Rosa, CA. WIN Expo is the largest trade show and conference focused exclusively on the Sonoma, Napa, Mendocino and Lake County wine regions. The Expo has become THE year-end business and networking event for North Coast wine industry professionals to celebrate the success and achievements of the past year, reconnect with colleagues, foster new connections, and prepare for a thriving 2026. The event is set to include nearly 300 exhibitors showcasing the latest products and services as well as outdoor exhibits, trial tastings on the trade show floor and a robust educational conference.  “The WIN Expo continues to be a cornerstone event for the North Coast wine industry,” said George Chr

Registration is open for the 13th Annual WIN EXPO Trade Show & Conference Discover new tools, learn from experts, and reconnect with peers at the North Coast's premier wine industry event The North Coast Wine Industry Expo (WIN Expo) returns for its 13th year and registration is officially open! As the largest trade show and conference dedicated to the North Coast wine regions, WIN Expo has become the year-end business and networking event for professionals across Sonoma, Napa, Mendocino, and Lake Counties. Nearly 300 exhibitors will showcase the latest products and services, alongside outdoor exhibits, trial tastings, and a robust educational conference. It’s a full day of discovery, learning, and connection, then still home in time for dinner. This year’s conference sessions include: Cultivating a Timeless Wine Brand in Changing Times Drinking from the Data Hose: How Wineries Sort Through the Information Masses to Identify Impactful Insights The AgTech Investmen